New River Introduces Brazilian Wood Indoor/Outdoor Rockers

Furniture World Magazine

New River Casual Furniture has launched an extensive collection of rocking chairs this season made from genuine natural Brazilian Cherry “Jatoba” and genuine natural Brazilian Maple “Guatambu”. Six distinctive designs are offered in seven finishes including ... Outdoor Lifestyle Collection – Brazilian Cherry “Jatoba” ... Unfinished, Linseed Oil, White, Green and Black, and, Easy Living Indoor Collection – Brazilian Maple “Guatambu” ... Cherry and Mahogany. “An overwhelming positive response from casual furniture retailers who tried out the new rockers at the Chicago Casual Furniture Market in September has prompted us to look at expanding this collection in the future,” said Mike Mettendorf, Vice President of Sales and Marketing for New River. “Not that we were surprised. These rockers can go indoors and outdoors. They mix well with any style. And their luxurious finish belies their affordability. The rockers make a nice add-on sale to any seating group ... or as a stand-alone accessory item or gift.” Both the Charleston and Avila Rockers feature oversized proportions ... a full 4” over most rockers ... an extra-wide ergonomically contoured seat designed to conform to the body, wider back slats and excellent stability. The bestselling Hampton Rocker offers a classic design with rounded armrests as well as an oversized bucket and back. A contoured seat and hand-sanding, finishing and polishing add to the appeal of the Savannah and Wyndham Rockers. Finally, the St. Augustine rocker features the most traditional style with rounded back posts and finials, while also providing ergonomic angles and mortise and tenon construction. These products are now available at New River's Virginia distribution center. All painted New River products are UV-blocked and feature a catalyzed polyurethane painted finish that offers superior protection for indoor/outdoor performance. It is exceptionally smooth to the touch and will not snag even fine silks. The Outdoor Lifestyle Collection carries a warranty to cover defects in workmanship or materials for three years. The finish on painted razilian Cherry can be expected to weather over time, but is guaranteed not to blister, peel, bubble, or discolor for one year. “The consumer appeal of these rockers," continues Mettendorf, "is not only the eclectic versatility to work well in any casual indoor/outdoor environment, but the quality factor we intend to be recognized for ... design details, one-by-one construction stability, and attention to carefree enjoyment.” For more information about New River, contact michael@newriverfurniture.com