New River Casual Furniture Announces Marketing Agreement

Furniture World Magazine

New River Casual Furniture has reached a mutually beneficial and collaborative agreement to acquire exclusive retail distribution channel and existing inventory of iGarden Dabol-manufactured products from DLH Nordisk. Inventory of the Brazilian Cherry furniture collections is immediately available and shipping will shift from iGardenʼs Greensboro, NC facility to New River's Williamsburg, VA distribution center. Already the sole supplier of these furniture collections, Dabols emphasis will continue to be unsurpassed quality, impeccable service and outstanding reliability. With synergistic effort and support from Dabol, New River and iGarden ... plus their dealer commitments ... the shift in distribution will make a seamless transition. “This collaborative agreement is great for the casual retailer because it not only broadens New Rivers product mix available from New River, but gives them better branding potential and direct access to one source for in-store merchandising and increased-volume discounts,” said Michael Mettendorf. Vice President of Sales & Marketing. “Without a doubt, New River Casual Furnitureʼs retail presence will grow significantly in the casual industry.” “This is also a great opportunity for iGarden and parent DLH Nordisk to focus on their other core furniture line from Tramontina,” said Jacob Boles of iGarden. “The same quality furniture that iGarden customers have come to expect will still be available to dealers through New River Casual Furniture. Our customer will continue to benefi t by service-oriented relationships with both iGarden and New River.” Immediately upon obtaining the iGarden agreement, New River Casual Furniture adds to their existing line an already well-received collection of deep seating including sofas, loveseats, cushioned lounge chairs, an extensive Adirondack collection with foldable and adjustable backs, plus multiple dining and conversation table collections. An extensive, high quality cushion program has been established through two very successful companies, Laurie Bell, LLC, located in Greensboro, NC, and Sandraʼs Cushions from Verona, NC. New River and I-Garden products are made from 100% genuine, natural Brazilian Cherry “Jatoba.” Products are available in oiled and natural fi nishes, or painted in white, black or green. Jatoba is 238% harder than teak and weathers with much the same characteristics. For more information about New River, contact deanne@casualplus.com or michael@newriverfurniture.com