Visco Touch’ by Gold Bond Turns Futon into High End Sofa-Sleeper

Furniture World Magazine

Futon mattress pioneer Gold Bond announced that the recently introduced “Visco Touch” single-sided futon is helping the futon industry by substantially elevating the feel of the futon. Since its Las Vegas market introduction last summer, retailers are seeing added consumer interest for increased comfort levels. This is a super premium mattress that competes, at $499 (full size), with $2,000 sofas in feel and comfort, Gold Bond President Bob Naboicheck said. Futons continue to provide consumers with the best sofa sleeper value on the market, and with the inclusion of the “Visco Touch” the futon competes with top-of-the-line home furnishings for the first time, he notes. Futons Plus, a leading southern New England’s specialty chain, began showing the “Visco Touch” shortly after its introduction. Futons Plus’s Keith Widlansky said he personally has interviewed 35 to 40 consumers shopping the new mattress. “Each customer said the same thing. The futon mattress feels wonderful. They say ‘Oh, this must have memory foam in it.’ It sits and feels just wonderful.” The new futon mattress is built with three inches of three pound Visco foam encased in densified fiber and five inches of 1.8 density upholstery foam. The super premium mattress has perfectly squared corners and a finely tailored cover. Gold Bond began manufacturing high-quality cotton mattresses in 1899 and is now one of America’s largest independently owned family-operated mattress and futon manufacturers. For additional information, please contact Bob Naboicheck, company president, at 800-873-8498. Visit the company’s website: www.goldbondfuton.com.