A.R.T. Updates Deco With Latest Collection

Furniture World Magazine

A.R.T. Furniture, Inc. introduced its evolution of the modern architectural movement of the 1920’s with their original collection, Tribute. According to John Iasiello, Vice President of Product Development, the design inspiration was irresistible. “Our contemporary collection is certainly captures the clearness, precision, economy and discipline of the early Art Deco movement, however we’ve removed the more ornate characteristics and transfused each piece with a cleanly streamlined 21st century attitude.” Distinguished by a glossy two-tone finish, marrying sturdy birch solids of dusky midnight with exotic striped grain West African makore veneers in a much lighter brandy shade, Tribute features the step-top profile reminiscent of the cityscapes of the mid-20’s and exemplified the Chrysler Building in New York. From the sinuous curves of the pilasters to the opulent chenille upholstered bed, a luxurious appeal characterizes the bedroom, dining and occasional pieces. One of the more whimsical ensembles is a vanity and matching stool, evocative of the boudoirs of the glamorous Hollywood starlets from the silent film era. A.R.T. Furniture will officially present the Tribute Collection to retailers at their new showroom in the Main Building at the World Market Center in Las Vegas this month. The new collection will also be prominently featured at the International Home Furnishings Market in High Point in April, where A.R.T. maintains a recently expanded 30,000 square foot showroom on the third floor of Market Square. A.R.T. Furniture currently offers sixteen individual collections, widely ranging in style from classical to contemporary. New CEO Ed Grund, a past CEO and President of Levitz Home Furnishings, defines his company’s mission as “creating a product that is ‘features and benefits loaded’. Our collections are designed to be affordable for the consumer, while allowing the retailer to make a strong profit.” Quality standards are consistent in each collection include such value-added design features as English dovetail drawer construction, full case dust-proofing, cedar-lined bottom drawers and 14- to 20-step finishing process.