Retailer Sleep Country USA Launches "Princess And The Pea" Contest

Furniture World Magazine

Sleep Country USA, the Northwest's largest seller of premium mattresses, announced the launch of its new "Princess and the Pea" event, which will mark the opening of new Sleep Country USA stores in the Pacific Northwest. Sleep Country USA's "Princess and the Pea" event is based on the original story by Hans Christian Andersen in which a prince attempts to determine if a late night visitor to his castle is a true princess by placing a pea under the 20 mattresses she sleeps upon. In the morning, the girl confesses she did not sleep well because the bed was uncomfortable and therefore proves that she is a true princess because she is sensitive enough to have felt the presence of the pea. During the event, community members will be invited to visit the new Sleep Country USA store to guess which mattress on the showroom floor is lying on top of a "pea." Participants will write their guess on a ticket and drop it in a designated box before the store closes, at which time the contest will be officially over. Selected winners will win a $1,000 Sleep Country USA gift certificate, which will be delivered to their home by a Sleep Country USA truck that evening. At that time, they will also be crowned Prince or Princess of the land! "We are entering new markets at an incredibly fast pace this year," said Terry Horsley, executive vice president of marketing and merchandising, Sleep Country USA. "We take pride in ensuring that our new communities benefit from having a Sleep Country USA in the neighborhood and are excited to spread enthusiasm through a fun, creative contest that entices customers to come visit us." Sleep Country USA's "Princess and the Pea" contest will be first introduced on Feb. 19th at the company's newly opened Everett, Wash., store located at 1130 SE Everett Mall Way. One week later on Feb. 26th, the company will execute the contest again in Oregon to celebrate the opening of its store in Orenco Station, located at 7198 NE Cornell Road in Hillsboro, Ore. Contest hours will be set according to the selected store's normal business hours. About Sleep Country USA Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 50 retail stores throughout Washington and Oregon. The company was founded in 1990 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer "choose well to live well." The company is active in its communities, hosting ongoing events that benefit the areas more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.