Dormia Brand Mattresses' National Ad Campaign Aired During The Las Vegas Furniture Show

Furniture World Magazine

Dormia’s display at the World Market Center was a busy spot during the recent Las Vegas Show. Many of the top bedding retailers stopped by to see what all the buzz was about. In addition to a dynamic show space there were the cable television ads, a gigantic Dormia logo on Pavilion One, and a loop of 15 second Plasma TV spots, Dormia was definitely seen and well visited during the week. Dormia, specializing in premium visco-el astic memory foam and latex mattresses retailing from $1,000 to $4,000 was showing several of its new models like the Legend, an all latex model featuring a luxurious Bamboo fabric cover. Also shown was their new motion bed base. Dormia also announced it’s new multi-million dollar national advertising campaign to support its growing number of dealers and company owned retail stores.” We were very pleased with the turn out as well as the way our products were received”, said Michael Zippelli, CEO of Dormia, Inc. Dormia’s new website was also introduced with a new consumer look and emphasis on the dealer and store locator. It is zip code driven and will list all dealers within a 60 mile radius of the zip code entered. It will also feature information on why Dormia is different and why it is the “Natural Choice for A Good Night’s Sleep!” Dormia’s national advertising campaign was introduced at the market and aired on television during the trade show. “Many of our visitors said they saw our commercial several times during the week in their hotel rooms before visiting the show. We hope to have similar success when we roll it out nationally in a couple of weeks.” Says Ken Krutick VP Marketing.