Global Furniture USA Refines Its Brand Strategy Under New Corporate Logo & Theme

Furniture World Magazine

Alex Rubinshteyn, Managing Director of Global Furniture USA, unveiled its new logo and slogan today, as part of its new branding initiative. Working in conjunction with industry specialist Prescott/Levinson Advertising, Global's goal is to define and communicate its position as one of the leading furniture resources devoted to contemporary furniture, worldwide. A new corporate logo has been created that conveys a more contemporary image for the company. Bold type, together with brightly colored spheres underneath, present an upbeat, fashion-forward look and a bold leadership image. Global's new slogan will be, "the contemporary SUPERSOURCE." Said Rubinshteyn, "It is important to let our industry know just what we stand for. With our brand defined, it will make it easier for everyone to understand who we are and what we can do for them as a leading contemporary furniture resource. Our growth over the years has been dramatic and our new corporate identity and brand will communicate our leadership position in a very exciting way." Global's new brand strategy is timed to be introduced with the opening of its new headquarters, this month, in East Brunswick, New Jersey. The new headquarters is approximately double the size of Global's previous facilities. In addition, Global will celebrate the grand opening of its new High Point showroom at 118 West Commerce Street, during the April Market. Global Furniture USA is a global importer and distributor of contemporary furniture, including bedroom, dining room, case goods, occasional, and upholstery. A world leader in contemporary furniture, Global specializes in container shipments and offers the lowest container price, even for mixed containers. In addition, the Global Furniture USA system, also offers direct pick-up or shipment for independent retailers from its warehouses in New Jersey, Florida, Illinois, California, and Toronto, Canada. Global Furniture USA's headquarters is located at: 47 6th St., East Brunswick, New Jersey 08816. Phone: 732-613-0001; Fax: 732-613-0002. For more information please visit www.globalfurnitureusa.com. Global has showrooms in High Point, NC., Las Vegas, NV., and Dong Guan, China.