Goore's For Babies To Teens Opens Young America® Signature Shop

Furniture World Magazine

Goore’s for Babies to Teens Inc. celebrated the grand opening of its Young America® Signature Shop Friday, February 17, as part of its annual Presidents’ Weekend Trunk Show event. “This was a baby and kids extravaganza. If you wanted to learn all about children’s furnishings, accessories and products, this was the place to be,” said Ken Goore, president of Goore’s, the largest independent baby and children’s specialty store on the West Coast. “We are all about helping consumers make informed decisions for every purchase.” Owners Ken, April and Richard Goore were joined by Glenn Prillaman, Young America® senior vice president of marketing and sales, for the official grand opening. The celebration included a ribbon cutting and cocktail reception for customers, associates and guests. The event coincided with Goore’s annual Presidents’ Weekend Trunk Show, which draws hundreds of consumers each year. Goore’s has quadrupled in size to 32,000 sq. ft. since opening as a small boutique in 1992. The nearly 2,000 square-foot Young America® Signature Shop, located within Goore’s Sacramento store, simplifies the process of choosing furniture that is Built to Grow™. Fully accessorized and furnished vignettes help parents visualize decorating ideas and room layouts, while videos focus on Young America’s® style, safety and durability. A design area, which overlooks a children’s play area, incorporates accessory and bedding displays. Parents can keep an eye on their children while navigating the youngamerica.com web site, which includes photography of every piece in more than 20 collections. When they are ready to order, a Goore’s associate can determine instantly whether the furniture is in stock. “We are delighted to open our first Signature Shop in California at Goore’s,” Prillaman says. “In addition to being the largest independent baby and children’s specialty store on the West Coast, Goore’s is known for its quality and service. Like Young America, Goore’s is committed to helping parents make the best choices for their children.” Young America® is an industry leader in youth furniture. Built to Grow™ from the crib to college and beyond, it focuses on developing innovative furniture offering great design, function, safety and quality for today’s kids. Young America® is a registered trademark of Stanley Furniture Company, Inc. One of the largest furniture manufacturers in the United States, Stanley Furniture® is widely recognized as a style and design leader. The company has received 11 coveted Pinnacle Awards for fine quality residential wood furniture, ranging from traditional to contemporary. Stanley Collections are presented as dining room, bedroom, home entertainment and accent tables, and home office. Founded in 1924, Stanley Furniture® has a strong tradition of superior product supported by excellent quality and service. The shipment of orders to retail stores – an average of 14 days this year – is among the fastest in the industry. Production facilities are located in Stanleytown and Martinsville, Va., as well as Robbinsville and Lexington, N.C. Stanley Furniture’s upper-medium priced furniture is sold to furniture specialty stores, department stores and furniture store chains. Stanley Furniture® common stock is traded on the Nasdaq Stock Market under the symbol STLY. For additional information, visit youngamerica.com.