The Malaysia Furniture City (MFC) Show Offers Permanent Exhibition Space

Furniture World Magazine

According to MINES Exhibition Management, the Malaysia Furniture City (MFC) show has received rave response from eminent industry players of the industry for being the first permanent showroom concept in South East Asia. It has gained staunch support from leading industry players, such as New Convox Sdn Bhd, SJY Furniture (M) Sdn Bhd, World Zone (M) Sdn Bhd, Golden Home Elegance Sdn Bhd, Hsin Foong Manufacturer Sdn Bhd and FTC Worldwide Sdn Bhd. MFC occupies 11,243 square meters featuring 78 shows suites for local and international furniture and furnishing manufacturers, exporters, traders, distributors to showcase their products and services. It functions as a platform that offers flexibility to international and local furniture traders to source their products throughout the year instead of only during a certain period. MFC targets to become the uniting regional marketing platform for the furniture and furnishing industries. It is also a gateway that fosters trade for international and local buyers and sellers by presenting various promotional campaigns and two major international buying seasons. Tan Sri Lee Kim Yew, Managing Director of Country Heights Holdings Bhd said, “The Malaysia Furniture City (MFC) represents an esteemed international benchmark for the Malaysian furniture industries. Our ultimate aim is to provide an axis for trend setting and incubate fresh approaches to furniture designs, making MFC a pivotal gateway to reach the region’s market. Simultaneously, we want to depict a revelation that idea and design is the future”. Mines Exhibition Management Sdn Bhd Assistant General Manager Jessy Leong added, “We are excited to present the Malaysian Furniture City (MFC) as an unparallel resource hub for the furniture industries. The ideal setting and space for a MFC at MINES is billed as a welcoming hub to foray with world’s famous furniture designers, manufacturers and distributors, and access to the world’s latest trends in furniture design”. The Spring Market Buying Season starts from 1 to 11 March 2006, with the Pre-Market activity starting from 1 to 5 March 2006. The Pre-Market is planned for invited foreign buyers. The highlights of MFC’s Spring Market Buying Season include the Inspirational Showcase and the Designers Gallery. Visitors will get to view the year's hottest trend and colour chart at the Inspirational Showcase, inspiring theme mood boards and video projections by the local and international creative teams. Conversely, the Designers Gallery features ingenious new furniture designs by renowned local and international artistes and designers. There is also the launch of M Bistro, a contemporary dimension of MFC which targets lounge and bistro goers. M Bistro aims to develop a hip facet to MFC. M Bistro interior décor is sponsored by New Convox, a company known for being design savvy in furnishing the Malaysian’s food and beverage industries. Established in 1980, their most prominent projects include Food Junction, Secret Recipe Group, Marche Restaurant, 1901 and Modesto’. The company also ventured into hotel furniture since the third quarter of 2005, and worked on projects like Hilton Sentral, Hotel Maya and The Legend Hotel. New Convox’s edge is having a vast amount of choices in designs and materials coming to a comprehensive range of models. Apart from furniture, art paintings and sculptures are vital to complement furnishing, which is why MFC brings in the Malaysia Art Group during the Spring Market Buying Season. The Malaysia Art Group exhibits art paintings and art sculptures of 9 local art galleries representing 60 local artists. The participating galleries are Lunzen Museum of Art Foundation, Pelita Hati Sdn Bhd, Metro Fine Art Gallery, Gajah Gallery, Yan Fine Art Gallery, Al-Altiyah Enterprise, Galleriiizu and World Wide Art Frame and World Art Peace Sdn Bhd. Other events of MFC are the Buyers’ Bash, and MINES International Design Intelligence (MIDI) Convention and Awards. The activities lined up for the MIDI Convention include a get-together of designers, industry players, relevant non-profit organizations, and academic institutions worldwide, whilst the MIDI Awards is an international competition that aims to recognize the biggest in furniture design. A gala dinner will be held to present the MIDI Awards on 10 March 2006. The MIDI Awards Presentation Gala Dinner will also be presenting one of the world’s renowned fashion designers from London, Nino Bauti and label co-founder Niki Brodie’s Fall 2006/2007 collections. Winners’ masterpieces will be showcased at the MIDI Convention. A MIDI party will be held at the end of the event. For more information on events of MFC, kindly call 03-89495566 or log on to www.mfc.com.my. Pre-Market: Dates: 1 - 5 March 2006 Venue: Malaysia International Exhibition and Convention Centre (MIECC), Kuala Lumpur - Opening Hours 10am - 6pm (Daily) Spring Market Buying Season: Dates: 6 - 10 March 2006 (Trade Only) / 11 March 2006 (Trade & Public) Venue: Malaysia International Exhibition and Convention Centre (MIECC), Kuala Lumpur - Opening Hours: 10am - 6pm (Daily) / 10am - 5pm MIDI Convention: Dates: 10 March – 11 March 2006 Venue: Malaysia International Exhibition and Convention Centre (MIECC), Kuala Lumpur - Opening hours: 10 am – 6 pm MIDI Awards Presentation Gala Dinner: Dates: 10 March 2006 Time: 8pm – 12am Venue: Malaysia International Exhibition and Convention Centre (MIECC), Kuala Lumpur About Malaysia Furniture City: Malaysia Furniture City (MFC) is a permanent showroom concept being the first of its kind in South East Asia to showcase the products and services of local and international furniture and furnishing manufacturers, exporters, traders and distributors. MFC is a B2B platform that facilitates trade for both international and local buyers and sellers by presenting two major international buying seasons yearly and various trade promotional campaigns. The two major buying seasons are the spring market buying season to be held on 1 to 11 March 2006 and another in the third quarter of the year. The promotional campaigns by MFC include the MIDI Convention, workshop and designer's gallery as well as an inspirational showcase that will be open from 6 to 11 March 2006. There is also the Malaysia Art Group that presents art paintings and sculptures of local art galleries from 6 to 11 March 2006. MIDI Awards and the Award Presentation Gala Dinner will be held on 10 March 2006.