Casa Novalia® Leather to Offer In-Stock Program

Furniture World Magazine

Casa Novalia Leather, a division of Excelsior Designs, is introducing a new in-stock leather program this spring. Known for their artistic interpretations of Italian-inspired furniture designs, the program is in response to increased retailer and consumer requests for upscale contemporary goods with quicker lead times. The Casa Novalia Leather “Selections” program offers a broad design assortment from the very modern Rotolo sectional to the more transitional Melodia sofa, loveseat and ottoman. The six existing frame styles produced in best selling leathers each represent their most popular combinations. Other designs include: Tango chaise, Calesse sectional, Verso sectional, and Marbella sofa, chair and ottoman. Delivery to the retailer is anticipated to be two weeks or less out of the New York warehouse, much faster than the usual eight to ten weeks for goods out of Italy. The selection of sofas, loveseats, chairs, a chaise lounge, and sectionals will satisfy consumers looking to furnish their homes faster. Costs to warehouse the goods will be nearly offset in efficiencies of production, with the net result being discounted pricing for the “Selections” program. “The value for us is the ability to offer the products to our customers quickly and efficiently, reducing turnaround time from the factory to the retailer,” states Paul Greenbaum, vice president of sales for Excelsior Designs. “That speaks volumes to today’s consumers who are looking for instant shopping gratification. Not only do we offer a drastic reduction in shipping time, having the ability to warehouse our Italian products in the U.S. allows us to offer them at attractive prices also,” he added. Founded in 1983, Excelsior Designs is headquartered in North Amityville, NY, with a permanent showroom in the International Home Furnishings Design Center in High Point, NC. The company produces contemporary and transitional bedroom, dining room, living room, and accent furnishings under several brands including Excelsior Designs, Casa Novalia Leather, and the Nicole Miller Collection. The products are available in fine furniture stores throughout North America. For more information, visit excelsiordesigns.com and casanovalia.com.