Unfinished Furniture Association To Host National Convention & Trade Show

Furniture World Magazine

The Unfinished Furniture Association (UFA) will host its annual National Convention & Trade Show July 15-18, 2006 at the Greater Columbus Convention Center in Columbus, Ohio. This event is the only show of its kind dedicated to unfinished furniture, accessories, and related products and offers attendees an exciting look at the unfinished furniture industry. The ever-popular Education Day on July 15 offers money-saving, business building strategies to help retailers do their business better. Keynote speaker, Leza Raffel of the Communication Solutions Group presents “Mega Marketing on a Shoestring Budget.” In her presentation, Leza presents the latest information on UFA’s newest endeavor, The Industry Marketing Campaign, an aggressive national marketing campaign geared towards debunking any consumer misperceptions about unfinished furniture. In addition, a series of informal breakout sessions were designed to teach attendees Optimum Advertising To Fit Any Budget, Maximizing The Certification Program In Your Store, Attracting Consumers Through Store Image, Finishing Profit and more. Other highlights include a special one day only marketing exhibit where members can meet one-on-one with UFA’s resident marketing expert, industry marketing campaign BBQ, 4th annual library of ads contest and New Product Showcase. The UFA National Convention & Trade Show is celebrating 15 years this year and still going strong. According to 2005 Show First Time Attendees, Tim and Virginia Sheidler, “We attended education day and learned a lot. We came away with a very different, and positive, concept for our store. My wife and I split up and attended almost every session offered. I found it most helpful just to listen to other store owners talking about how they operate their stores. During the trade show, several vendors took interest in us and spent a considerable amount of time with us.” UFA is an international trade association of more than 450 retailers, manufacturers and sales representatives in the United Sates, Canada and Bahamas whose mission is to actively support the growth of the unfinished furniture industry and association membership through education and awareness. For more information on the 2006 Unfinished Furniture Association National Convention & Trade Show, contact the UFA office at 15000 Commerce Parkway, Suite C, Mt. Laurel, NJ 08054; phone: 800-487-8321; fax: 856-439-0525; or visit www.unfinishedfurniture.org