Internet Retailer - Great Priced Furniture - Expands Operations

Furniture World Magazine

Wilmington, NC-based Great Priced Furniture announced the purchase of a three acre property adjoining their corporate headquarters on Raleigh Street near the Wilmington State Port Authority. Part of an on-going expansion program, the facility includes a 19,500 sq. ft. building which will be converted into a warehousing facility. One of the early pioneers of online furniture retailing, Great Priced Furniture is on-target to achieve a sales growth rate of 78% this year. The company is North Carolina's largest Internet furniture retailer. Company President Fred Rose said, "We needed a larger warehouse facility and we were blessed to acquire this property which conveniently adjoins our current location." The new warehouse facility will have improved access, loading docks and a new racking system to store furniture for shipment world-wide. "Efficient warehousing and shipping is a very important aspect of our customers' buying experience. It enhances their overall satisfaction. This will be a 'state of the art' warehouse facility and an essential part of our strategy to handle current and future growth," added Rose. Great Priced Furniture fulfills most customers' furniture orders in three weeks or less on in-stock items. This short delivery time also applies to the company's nationwide Platinum White Glove residential delivery service which includes furniture placement, assembly, and packaging removal. Great Priced Furniture employs 28 staff members and the new property acquisition increases the company's total campus to 20 acres and 35,000 sq. ft. of office and warehouse space. Great Priced Furniture's online furniture store sells a wide range of premium brand name bedroom, children's, dining room, office, living room, kitchen and baby furniture. Manufacturers include Broyhill Furniture, American Drew, AICO, Pulaski, Magnussen Home, Stanley Furniture, Lane, Kathy Ireland Home by Standard, Hooker Furniture, Universal Furniture, Young America and Serta Mattress. All furniture sold online is backed by a 30-day, full satisfaction, money-back guarantee -- a first in Internet furniture retailing.