Furniture Express Expands To Flint - Romulus-Based Retailer Continues Its Growth Strategy

Furniture World Magazine

FURNITURE EXPRESS opened a new store in Flint Township, Michigan, at 5038-H Miller Road on July 15, 2002. The 36,000-sqaure-foot anchor site is located in the Linden and Miller roads corridor, across from Marshall Fields in Genesee Valley Mall. This is the 10th location for the home furnishings chain. We have been wanting to expand into the Flint area for two years,2 said Bob Berman, president of Furniture Express. 3Furniture stores have become a destination shopping experience with customers typically going to five furniture stores before deciding what to buy. We want to be on that short list, right in the path of our major competitors. Previously occupied by Sears Homelife, the new FURNITURE EXPRESS location has been recently redesigned. The one-floor showroom features a full line of furniture, mattresses and accessories, as well as a clearance center for discontinued and canceled special orders. FURNITURE EXPRESS will be open Monday through Friday from 10 a.m. to 9 p.m., Saturday from 10 a.m. to 8 p.m. and Sunday from noon to 5 p.m. Founded in 1994 and headquartered in Romulus, Michigan, FURNITURE EXPRESS operates 10 retail stores in Michigan. The Company's Web site is www.FurnitureExpressOnline.com. FACTS AT A GLANCE LOCATION: Mill Creek Commons, 5038-H Miller Road, Flint Township SIZE: 36,000 square feet on one floor DESIGN FIRM: Anthony Patrick Incorporated (API: Plan, Design, Build) Grand Blanc, Michigan ARCHITECTURAL FEATURES: A sophisticated environment with an open floor design concept, eliminating walls to highlight the fashion-forward merchandise and enable customers to experience the entire store. FURNITURE EXPRESS HISTORY: Founded in 1994, FURNITURE EXPRESS has grown into one of Michigan1s fastest growing home furnishings chain. The company was created by Robert Berman, a fourth generation furniture retailer, whose family operated Lasky Furniture in Southeastern Michigan for 80 years. Berman worked at Lasky Furniture for 17 years before leaving to develop the business concept that has since become FURNITURE EXPRESS. The company was built on the premise that customers want what they want right away and Berman had a vision of changing the promotional furniture buying experience. Today FURNITURE EXPRESS customers experience everyday low prices and next day delivery. FURNITURE EXPRESS has 10 locations in Michigan including Warren, Clinton Township, Taylor, Livonia, Sterling Heights, Westside, Eastside, Detroit, Lansing and Flint. The company Web site is www.FurnitureExpressOnline.com.