"Mattress Firm" Appoints Vice President of Marketing

Furniture World Magazine

Mattress Firm Inc., one of the nation’s leading mattress retailers, has expanded its marketing team with the addition of retail marketing veteran Theron Andrews as Vice President of Marketing. In his role, Andrews will oversee the planning and execution of the advertising program as well as playing a key role in the company’s brand positioning objectives. This move is yet another step in the company’s push to accelerate the key initiatives around building a strong national brand while executing its core competencies. According to Mattress Firm Executive Vice President of Marketing Bill Dandy, who also joined the company in late February, Andrews is a seasoned veteran who brings a wealth of strategic and executional experience to this new role with nearly two decades of marketing experience at several large, national retailers including Famous Footwear, Michaels Stores and May Department Stores. “Theron is a valuable addition to the Mattress Firm marketing team and will play an integral role as our company continues to grow at a rapid pace,” Dandy said. “His strong background with other national specialty retailers along with his enthusiasm and leadership experience makes him a great fit for the company. Theron’s knowledge of consumer-focused marketing programs and his outstanding track record of success in a variety of retail settings underscore his ability to help Mattress Firm achieve our goal of becoming the nation’s leading specialty retailer of mattresses and bedding related products.” Prior to joining Mattress Firm, Andrews served as Senior Vice President of Marketing and Advertising for Car Toys, the largest independent specialty mobile electronics and wireless chain in the US. In this role, Andrews managed all aspects of marketing and advertising and contributed to the company’s 30 percent top-line growth. Prior to that, Andrews served as Vice President of Marketing and Advertising for Famous Footwear where he was responsible for directing all marketing, advertising, branding, and visual in-store merchandising for the company’s more than 900 stores nationwide. Andrews’ background also includes experience at the nation’s largest arts and crafts retailer, Michaels Stores, Inc., where he served at various capacities in marketing as the chain attained national category killing dominance. Andrews, 40, is a graduate of the University of California at Berkeley. About Mattress Firm Houston-based Mattress Firm (www.mattressfirm.com), an affiliate of Sun Capital Partners, Inc., is America’s preferred specialty mattress company and the nation’s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm’s knowledgeable sales staff, broad product offering and competitive prices have fueled the company’s growth to more than 340 stores in 32 markets. About Sun Capital Partners, Inc. Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 115 companies worldwide with combined sales in excess of $30.0 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, New York, London, and Shenzhen.