Laneventure Forms Partnership With Riverwood Casual

Furniture World Magazine

Laneventure, a leading producer of premium indoor-outdoor furniture in the U.S., is partnering with Riverwood Casual in an alliance that will have Laneventure exclusively market the products manufactured at Riverwood’s Lexington, N.C. facility. This move continues Laneventure’s development as a full line resource of outdoor furnishings while allowing Riverwood to focus on further developing its superb manufacturing capabilities and marketing both lines to select contract accounts. This new relationship was first in evidence with the introduction of the Coastal Classic Collection from Cabana Joe’s during pre-market at Chicago in July. This 20 piece collection of Adirondack styled items was developed with upscale coastal cottage style in mind. In addition, pre-market marked the return of the Bob Timberlake Collection Adirondack styles that will now be marketed as a part of Timberlake’s outdoor furniture collection by Laneventure. Existing Riverwood collections will be marketed by Laneventure through this transition for dealers currently offering these lines at retail. “In just a few years Riverwood has become known as the leading producer of stylish, premium quality Adirondack furniture,” said Art Thompson, Laneventure president, “and we believe that with this alliance the category will experience even further growth.” Laneventure was one of the initial marketers of wicker furniture for outdoor use in the late 1980’s and continues to offer a complete line of wicker and rattan furnishings for indoors and outside. “The dramatic growth of our company led us to this arrangement with Laneventure,” said Marshall Edwards, CEO of Riverwood, adding that, “with this alliance we are now poised for dramatic growth into the future.” Riverwood has become a favorite resource for casual retailers with its fresh styling and comfortable and functional designs offered in a variety of today’s hottest colors. About Riverwood Riverwood Casual, Inc. has manufactured indoor/outdoor, casual furniture since 1998 focusing its efforts on the classic Adirondack-style chair, a timeless, proven design over 100 years old. Our chair and its complementary pieces are crafted in our facilities in Lexington, North Carolina, in the heart of the North American furniture industry. About Lane®venture Laneventure, a major resource for premium indoor-outdoor furnishings in the U.S., has positioned itself as the leading marketer of outdoor living environments. For more than 30 years, Laneventure has offered the best in casual furniture for inside, outside and all around the home. Laneventure creates lines for well-known designers and national icons including Ernest Hemingway, Cabana Joe, Celerie Kemble, Frances Mayes, Mimi & Brooke, Rachael Ray, Bob Timberlake, and Raymond Waites. Laneventure is a division of Furniture Brands International (NYSE:FBN). To learn more, visit www.laneventure.com.