Homespace Opens New Zocalo Living™ In-Store Gallery

Furniture World Magazine

Zocalo® announced the opening of its latest Zocalo Living™ In-Store Gallery at HomeSpace in Soquel, Calif. The 2,000 square foot install was completed on June 15, 2006 and included items from six Zocalo collections. HomeSpace store owners Kevin and Brian Dueck are optimistic about the program because sales of Zocalo product have already increased since the installation. They attribute the sales increase to the coordinated presentation of the collections with pieces from the Metropolitan Leather Collection and accessories from Zocalo vendor partners to complete the look. “Incorporating leather pieces makes the room settings stand out because it adds great color and completes the dynamic presentation,” said Kevin Dueck, who oversaw the completion of the install with his brother. “Within the first month of opening the gallery, we sold six sets of the same bedroom group – the Madison Collection with the leather Folsom Bed – because we presented a single, unified look and feel.” The Zocalo Living HomeSpace gallery carries almost half of Zocalo’s 16 collections, including Sterling Park, Milano, Bella Toscana, Madison, Cinnamon Bay, Echo and Metropolitan Leather with plans to add the newly introduced collections, Revelle and Hampton Library. The Zocalo Living program offers dealers a cohesive yet flexible product and merchandising plan. Product selection and visual merchandising are tailored to the needs of each location by Gallery Program Manager Robert Maurer and Visual Merchandiser Nicolas Gutierrez. Each gallery partner is given a series of custom point of purchase displays and offered laminate wood flooring and free standing walls at cost. Specific vendor partners are pre-approved for lighting, artwork and bed linens to easily refine and choose presentation styling packages. Additional benefits include pricing rebates, priority shipping, store design assistance and free marketing materials. ABOUT ZOCALO Zocalo® was founded in San Francisco over 11 years ago by Jeremy Sommer. The company is known for its commitment to offering remarkable furniture that is fashionable yet approachable, and well-crafted but affordable. Zocalo's unique collections offer something for everyone, from the sleek, modern look of the Echo Collection to the ultra chic Metropolitan Leather™ Collection. Zocalo continues to ensure that behind every collection there is unsurpassed style and value. For more information about Zocalo, contact aneal@zocalousa.com.