Sofa Mart and Furniture Row Outlet Team With World Vision to Help the Street Children of Mexico

Furniture World Magazine

National furniture retailer Sofa Mart® and Furniture Row Outlet®, brands of Furniture Row® Companies, will once again work together to aid the estimated two million street children in Mexico City. The charity campaign titled "Hope Is Always in Style" allocates $20 for every sofa sold at the stores nationwide to World Vision for the duration of the campaign. The campaign was developed in 2000, and all of the proceeds have benefited World Vision's "Ninos de las Calle" (street children) program. The program assists in the wide-spread problem of homeless children in Mexico City. Specifically designed to enable street children to become more self sufficient, and move into a stable environment, the program focuses on providing educational support, shelter, children's homes, and family reintegration whenever possible. World Vision President Richard Stearns elaborates on what the financial support means to the program. "Each year, the 'Hope is Always in Style' campaign contributes significantly to the Mexico City Children in Crisis program. World Vision truly appreciates all of those who take part in this effort. You are helping to provide vulnerable children with basic care and support, giving them a vision for a better, healthier future." Tom Thompson, General Manager of Sofa Mart, explains the motivation behind the campaign for both Sofa Mart and Furniture Row Outlet. "It's very important to our company to aid the global community. It's our intention that this effort will help foster hope and positive opportunities for the children of Mexico." Furniture Row® Companies is one of the largest family-owned specialty home furnishings and bedding retailers. The company is comprised of five specialty store brands including: Oak Express®, Sofa Mart®, Bedroom Expressions®, Denver Mattress Company® and Furniture Row Outlet®. Furniture Row® operates more than 300 stores nationwide. For more information, go to www.furniturerow.com. About World Vision: World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. For more information, please visit www.worldvision.org.