La-Z-Boy Names Tom Zwolan Director Of Consumer Research

Furniture World Magazine

La-Z-Boy Residential has appointed Tom Zwolan to the newly created position of director of consumer research. In this role, Zwolan will lead the company’s consumer research efforts and will grow research as a core competency within the sales and marketing team. Zwolan will report directly to Jennifer Sievertsen, vice president of brand marketing, in this role. “The La-Z-Boy brand is our greatest asset and consumers are our most important audience,” said Sievertsen. “Tom brings an exceptional background in consumer research to our marketing team that will allow us to further grow the brand by listening to and meeting the demands of consumers. His expertise in this area will be invaluable to the company’s world class marketing organization.” Zwolan joins La-Z-Boy with extensive experience in consumer research and marketing. Most recently he was senior vice president at Synovate Motoresearch, a large global marketing research firm. Prior to that, he gained extensive experience in consumer research through work at various automotive and business solutions companies. He was vice president of MORPACE International’s automotive research group, and previously held sales and marketing positions with ADP, Inc. Zwolan’s career began at Ford Motor Company, where he spent 15 years in various sales, marketing, strategic planning and market research positions. Zwolan received his master’s degree in business administration from the University of Chicago’s Graduate School of Business and holds a bachelor of science in marketing from Purdue University in West Lafayette, Ind. Zwolan will join the Monroe, Mich., office. He resides in Ann Arbor, Mich., with his wife, Terry, and their three children, Max, Sammy and Maddy. About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is North America’s largest manufacturer of upholstered furniture and the world’s leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company’s world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE, PCX: LZB), one of the nation’s largest furniture manufacturers and marketers.