aspenhome™ Unveils New Catalog And In-Store Marketing Support

Furniture World Magazine

A major redesign of the aspenhome™ catalog has just been rolled out in conjunction with the launching of their new branding strategy. In addition, aspenhome is also introducing product tear sheets, furniture hangtags and “ah” stickers that more completely tell the aspenhome story. The innovative catalog was designed with the same characteristics as their furniture. It calls attention to the many and sometimes hidden features that make the aspenhome furniture so unique and showcases how the furniture improves the way people work, play and relax in every room of the home. Because people like to shop by category, aspenhome™ divided their new catalog into these three main sections based on the most basic functions that we perform each day in our homes: work, play and relax. Work- Home Office: The work section includes home office and family study centers, libraries, hobby and writing desks plus paper storage options. The furniture is technology savvy but real life driven for the way people work at home. Play- Home Entertainment: The play section is all about having fun with our home entertainment solutions, audio and visual storage options, electronic games and occasional pieces that provide optional areas for playing games, having fun snacks or working from a comfortable chair. Play – Dining/Gathering: The play dining section showcases the newest product category for aspenhome. The trend toward having meals in a more causal manner has created gathering-room furniture that is suited to compliment seating areas in the family room, bedroom and all-purpose kitchens. Relax- Bedroom: The relax bedroom section is dedicated to comfort with warm inviting bedroom retreats that provide plenty of storage solutions as well as beautifully styled beds with exciting value-added, hidden features. Relax- Leather Seating: The relax leather section highlights our comfortable leather seating for every occasion, including stationary and motion seating along with fashion accent and home office chairs. Product categories are presented by collection within each of these sections. The new catalog was designed to present both the beauty and the function of the aspenhome collections and acts as a silent salesman for the dealers, their sales staff and the end consumer. To further tell the aspenhome story and introduce the consumer to the full benefit of each product available, aspenhome created product tear sheets for the consumer to take home. The tear sheets combine beautiful photography with callouts that brings attention to the many unique features that makes aspenhome so desirable. aspenhome™ also launched customized TV props to promote their Home Entertainment category as well as hangtags on their products which supports their new brand direction and the theme of work, play, relax. The last new element to tell the aspenhome story is a signature green “ah” sticker. The sticker is designed to point out special features that make aspenhome furniture so distinctive. According to Renee Loper, aspenhome advertising & marketing manager, “What makes aspenhome so unique is the integration of thoughtfully designed features along with fashionable design elements in our furniture, but sometimes these are hidden features. The stickers make it easy for consumers and retail sales staff to discover our ‘ah factor’ in each piece of furniture.” aspenhome™ has evolved over the past 27 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhome™ collection includes bedroom, dining, home office, home entertainment, stationary and motion leather seating, and occasional furnishings. aspenhome™ is distributed by Furniture Values International, LLC and headquartered in Phoenix, AZ.