Schou USA To Show Outdoor Line In High Point And At Casual Show

Furniture World Magazine

SCHOU USA, LLC, the newly-formed American subsidiary of the Danish commercial trader SCHOU Company, has officially announced its launch as a key U.S. supplier of Scandinavian home furnishings. SCHOU USA’s unique line of contemporary outdoor furniture will debut at The International Casual Outdoor Furniture & Accessories Market at the Merchandise Mart in Chicago September 13-16. SCHOU USA has also acquired approximately 3,000 square feet of permanent showroom space at the Market Square in High Point, N.C. After researching the American home furnishings market for more than six months, SCHOU USA decided it was time to unleash its Danish product offering on U.S. soil. “I learned through countless trade shows, hours of investigation and after building a solid network throughout the industry, that outdoor furniture with a modern, contemporary feel is simply hard to find here,” said Chris Curran, president of the U.S. outfit. Since its inception 43 years ago, the SCHOU Company has steadily grown into a global enterprise, housing operations throughout Scandinavia, Northern and Central Europe, South Africa and now China. Given SCHOU’s worldwide popularity and positive financial outlook, expanding to the United States was the logical next step in its growth process. “The outdoor furniture segment is one of the fastest-growing opportunities for American furniture retailers,” said Jorgen Schou, company owner. “Additionally, a significant percentage of American furniture consumers in recent years have begun to purchase items with a more upscale, simple yet elegant feel—which is exactly the look that our Danish team aims to deliver.” The furniture’s ‘upscale’ feel doesn’t necessarily translate into outrageous price tags, however, said Curran. “The mission for the entire SCHOU organization rests on offering customers value for their money. If a product can’t deliver that, we won’t sell it.” In Chicago, SCHOU USA will introduce its outdoor furniture in a 1,600 square-foot space alongside 300 other vendors that represent the best in the casual furnishings industry. Thousands of retailers flock to the annual exposé to see the best product introductions in this furniture niche. Back at home in High Point, N.C., the “Home Furnishings Capital of the World,” SCHOU USA will immediately begin preparing its showroom for the renowned International Home Furnishings Market held each October and April. This semi-annual event draws a crowd of 70,000 eager shoppers from the global furniture industry. With the flurry of activity surrounding SCHOU USA’s initial upstart, it has chosen to save incorporating its indoor home furnishings lines for a later date. Indoor furnishings account for two-thirds of the parent company’s worldwide sales. “For now, it’s best to start small and grow from there,” said Curran. About Schou USA: Founded on 43 years of experience in the home furnishings industry, SCHOU USA, the United States division of Company A/S, is committed to carrying on the parent organization’s tradition of bringing value to customers through quality products. SCHOU USA is located at Suite 315 in High Point’s Historic Market Square. For more information on how SCHOU USA can assist you, call 336.510.6177 or visit www.schouusa.com.