Bed Doubling System Creators Introduce Create-A-King® Combining a New Name with New Packaging and New Pricing

Furniture World Magazine

A proven and easy-to-use bed doubling system that transforms two twin beds seamlessly into a king-sized bed, is getting a new name, a new look, and new pricing that will make it easier for retailers to introduce the system to prospective buyers. With simplicity in mind, the creators of the Twin Doubler® have renamed the innovation Create-A-King™ and will be introducing a new logo and new point-of-purchase marketing materials for use in all retail settings. In addition, wholesale pricing on the Create-a-King and the new Create-A-King Plush will be adjusted favorably for retailers. The Create-A-King adds versatility to the bedroom by allowing the option of two separate beds or one large bed at a moment’s notice. The patented bed converter is used on daybeds with trundles or two twin beds. The non-allergenic poly sheepskin along the middle covers the uncomfortable area where the beds join while a 2-inch belt buckles the mattresses securely together. “Our marketing research was a real eye opener because we discovered 38 percent of our customers were using the bed doubling system in their primary bedroom,” said Sam Montross, inventor of the product. “We tend to think of the product primarily as a solution for room versatility. This was our reminder that millions of potential customers want a king bed but cannot get one into their building’s elevators or around sharp corners so are forced to choose a smaller bed.” The key for retailers is that this product can be used to dramatically build add-on sales of related products including king size linens and trundles with day beds. The Create-A-King system, she says, is a one-size fits all solution that is affordably priced and unlike any other products on the market. For more information about the Create-A-King bed doubling system, visit www.createaking.com or call 888-222 2217.