Dow Polyurethanes Launches New Website: Mattress & Furniture Foam Information

Furniture World Magazine

Dow Polyurethanes, a business of The Dow Chemical Company, today announced the launch of the re-designed website for its VORANOL™ VORACTIV™ polyols, www.voractiv.com, offering easy access to product details. With separate web pages for slabstock and molded foam producers, as well as for automotive and bedding manufacturers, both direct and end-use customers can see the specific benefits that VORANOL VORACTIV polyols bring to their products. “The new VORANOL VORACTIV website is designed to offer our customers, and ultimately, their customers, the ability to navigate directly to the information they need,” said Doug Warner, business director for Dow Polyols. “The website is segmented into four distinct groups of potential visitors to the site with the features and benefits of our polyols products presented in a way that is tailored to meet the needs of these distinct customers.” VORANOL VORACTIV polyols have the amine catalyst directly built into them, allowing foamers to skip a step in the manufacturing process, streamline formulating costs and avoid handling of catalysts. By following the easily navigable site, visitors learn how VORANOL VORACTIV polyols are effective in improving foam density and consistency, and reducing emissions, which are often associated with odors in mattresses. The website provides information on how VORANOL™ VORACTIV™ polyols allows manufacturers to differentiate their product in terms of quality, aesthetics, and comfort. The polyols allow for increased complexity of part design because of excellent foam flowability and offer better compression-set properties than other low Volatile Organic Compound (VOC) emission foam types, thus improving foam shape memory after compression. VORANOL VORACTIV polyols also can reduce VOC emissions from molded foams by as much as 50 percent, aiding in the reduction of windshield fogging, PVC staining, and polycarbonate degradation. Furniture and bedding manufactures are aware that a large source of customer complaints and product returns are due to odor problems. The website offers detailed information on how VORANOL VORACTIV polyols can help increase customer satisfaction by reducing amine emissions, a source of odors in mattresses and furniture. Aside from details on product benefits, the VORANOL VORACTIV website features sections outlining the design and manufacture of the polyols, along with technical data, literature and a video. Information on how to request a sample or plant trial of VORANOL VORACTIV polyols is also available. The Newsroom link features recently issued press releases, a product fact sheet, and an editorial backgrounder. Since the launch of VORANOL VORACTIV polyols in June 2005, Dow has successfully worked with many customers to convert from convention polyols to VORANOL VORACTIV polyols. With increased availability of information through the website as well as other industry factors, Dow anticipates more widespread adoption of the new product over the next two to five years. About Dow Polyurethanes Dow is the world’s largest producer of polyether polyols, a leading producer of quality aromatic isocyanates, such as MDI and TDI, and a major supplier of propylene oxide, an essential component of polyether polyols. Dow’s polyurethanes products and formulated systems are used in rigid foams, flexible foams, adhesives, sealants, coatings, and elastomers, as well as many other applications. Dow also offers the latest in polyol technology with its VORANOL™ VORACTIV™ polyols, part of an ongoing initiative by Dow to lead the industry in providing high-performance products with reduced VOC-emissions. For more information, visit www.dowpolyurethanes.com, www.pusystems.com and www.voractiv.com. About The Dow Chemical Company Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.