Author & Trend Guru Robyn Waters To Give Free High Point Seminar

Furniture World Magazine

For the first time ever, the High Point Market Authority is sponsoring an exclusive, evening educational event this Market, featuring author and trend guru Robyn Waters. The event is scheduled for Wednesday, October 18th in the High Point Theater at 7:30 p.m.. The woman who put the “Tahr-zhay” into Target, Waters is the author of two books on turning trends into profits—The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next, and the upcoming, The Hummer and the Mini: Navigating The Contradictions of The New Trend Landscape, scheduled for release this week by Portfolio Hardcover. “Educational events abound during the day here at High Point Market, but there are many buyers who simply can’t deviate from their shopping itineraries while the showrooms are open for business,” relates Brian D. Casey, president of the High Point Market Authority. “We believe many of these Market-goers would welcome the opportunity to participate if there were high-level educational programs during the evenings that offered ideas to drive sales and profits. So, in addition to the full complement of entertainment we’ve scheduled for each night during Market week, we have secured a world-class speaker for those who would like to learn more about how to turn trends into profits.” According to Casey, Waters’ more than 25 years of experience in retail America include her substantial contribution to the rise of Target as a consumer powerhouse while she served as vice president of trend, design and product development. Indeed, Seth Godin has called her “the woman who revolutionized what Target sells, and helped the company trounce Kmart.” Waters is currently the president of RW Trend, a highly sought consulting firm that advises some of America’s major brands that include the likes of Proctor and Gamble, QVC, Fidelity Investments, Piper Jaffray, Microsoft, GlaxoSmith Kline, Nestle USA, Hewlett Packard, Georgia Pacific and Sara Lee Branded Apparel among others. “On the eve of publication of her second book, Robyn Waters is in great demand as a speaker around the country, thanks in part to her unique ability to inspire and motivate an eclectic audience and client base,” Casey notes. “Her visual presentations challenge her audiences to look at trends ‘from the inside out’ by focusing their attention on what’s important instead of just what’s next. When she speaks, energies are revitalized, perspectives are reframed and possibilities are re-envisioned—making her the ideal presenter for our Market guests. Her presentation will bring us all up to the minute—and show us where the minute is going.” Sponsored by the High Point Market Authority, admission to the event is free to Market attendees, but reservations are required and seating is limited. Those interested in securing a seat should contact the High Point Market Authority now at (336) 869-1000 ext. 227. About the High Point Market Authority: The High Point Market Authority is the official sponsor of the High Point Market: The World’s Home for Home Furnishings. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.