Generation Brands Appoints W. Allen Fromm as Chief Supply Chain Officer

Furniture World Magazine

Generation Brands announced that W. Allen Fromm has joined the company as Executive Vice-President & Chief Supply Chain Officer. Fromm is a proven, results oriented executive with a record of success managing complex supply chains. Known for his creative strategies, leadership, and delivering operational excellence, Fromm brings another element of experience and management to the organization as Generation Brands develops and executes its strategic plan. Mr. Fromm was most recently Executive Vice President of Operations for Juno Lighting Group (a subsidiary of Square D/Schneider Electric), having joined the company in 2001. Prior to Juno Lighting, Mr. Fromm held various management positions at Black & Decker Corporation during his twenty-two year tenure with the company. Commenting on Mr. Fromm’s appointment, Tracy Bilbrough, President & CEO of Generation Brands, said "As we continue to build our brand portfolio and operational excellence, we are creating a world-class distribution company within Generation Brands to serve the requirements of all of our business units and customers. Al’s appointment to this important role will accelerate our pace with this initiative. Al exemplifies all the values and leadership skills that define the Generation Brands culture, and we are thrilled he is joining our company." Generation Brands is the holding and operating company formed with the recent mergers of Murray Feiss Import, Sea Gull Lighting Products, and Encompass Lighting Group. The entity now operates three distinct business units and eleven premier brands including, 2thousand Degrees, Ambiance® Lighting Systems, LBL Lighting, Light Process Company, Monte Carlo Fan Company, Murray Feiss Lighting, Royce Lighting, Sea Gull Lighting, Tech Lighting, tiella, and t-Trak. About Generation Brands: Generation Brands is one of America’s leading companies serving the lighting, electrical wholesale, home improvement, home décor, and building products industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for its customers and end-users. Generation Brands’ success is derived from its ability to serve customers and end-users with superior service, leading edge design, and outstanding quality. The organization continues to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve.