Zocalo Opens In-Store Gallery At Schneiderman's

Furniture World Magazine

Zocalo® announced the opening of its sixth Zocalo Living™ In-Store Gallery at Schneiderman’s Furniture in Plymouth, Minn. The 4,000 sq. ft. gallery officially opened on November 1, 2006 and features six best-selling adult collections. Schneiderman’s also dedicated ample floor space to teen brand Z Generation®, including the popular Fuze Box™ and Ariel lines. Susan Strong, the buyer at Schneiderman’s who oversaw the gallery installation along with store display and design manager Chad VanKekerix, likes the distinct style and feel of the new gallery, while still maintaining a diverse product offering. “The Zocalo gallery area is very different from the rest of the store,” she said. “It’s nice to pull everything together in one area, but still have lots of different looks within that environment.” Particular praise about the new Zocalo Living Gallery was for the Hampton Library™ and Echo Collections, for which sales have increased in the Midwest store since the install. “We’ve had a great response to Hampton Library from the start,” said Strong of the Arts and Crafts-style group. “Sales are also up with Echo, especially in dining, because the bamboo is very unique. There’s nothing out there like it.” As for the youth lines, Strong is glad to find groups that appeal to the tween and teen crowd by avoiding overly “cutesy” looks. “Z Generation has added style and distinctiveness to our youth section. The groups have an edginess that really appeals to teens.” Fuze Box and Ariel are Z Generation’s top-selling youth lines. The Schneiderman’s Zocalo Living Gallery carries almost half of Zocalo’s collections, including Revelle™, Hampton Library, Echo and Sterling Park®. Metropolitan Leather™ pieces are used throughout the gallery to complete the collection room settings. ABOUT ZOCALO LIVING The Zocalo Living program offers dealers a cohesive yet flexible product and merchandising plan. Product selection and visual merchandising are tailored to the needs of each location by Gallery Program Manager Robert Maurer and Visual Merchandiser Nicolas Gutierrez. Each gallery partner is given a series of custom point of purchase displays and offered laminate wood flooring and free standing walls at cost. Specific vendor partners are pre-approved for lighting, artwork and bed linens to easily refine and choose presentation styling packages. Additional benefits include pricing rebates, priority shipping, store design assistance and free marketing materials. ABOUT ZOCALO Zocalo® was founded in San Francisco over 11 years ago by Jeremy Sommer. The company is known for its commitment to offering remarkable furniture that is fashionable yet approachable, and well-crafted but affordable. Zocalo's unique collections offer something for everyone, from the sleek, modern look of Elevation to the ultra chic Metropolitan Leather™ Collection. Zocalo continues to ensure that behind every collection there is unsurpassed style and value. For more information about Zocalo, please visit www.zocalousa.com and www.zgeneration.com. ABOUT SCHNEIDERMAN’S Schneiderman’s Furniture features the finest brand names, low prices and a commitment to service that is second to none. Our knowledgeable, friendly salespeople will be happy to assist you in achieving the perfect look and feel for your home. Please visit www.schneidermans.com for more information.