Dinettes and More, LLC Takes a Larger Furniture Showroom & Warehouse

Furniture World Magazine

Dinettes and More, LLC a traditional retail furniture company has taken a 25,000 square foot showroom and warehouse to accommodate their increase in sales. Their secret is to combine old world sales strategies of providing high quality furniture with excellent pricing and strong Internet Sales. “While the High Point, North Carolina Furniture Dealers are struggling to stay afloat we’ve actually been increasing our sales” says owner Peter Smith. “A lot of our competitors ask what our secret is and I have to tell them we never forgot the basics: good furniture at great prices.” Smith went on to say “Our easy to use web site has also helped with our sales. A person can visit our web site, see the great deals and know that they’ve found the best deal on the Internet. Also, we’re constantly looking to improve our services like our shipping and delivery. In a time of increasing gas prices we’ve managed to cut new deals with out shipping company that actually saves our shoppers money on their shipments no matter where they live in the country.” Dinettes and More opened up their online store, http://www.Dinettes-and-More.com, about three years ago and the sales that they have realized through this web site has really helped with their new expansion. What used to be a long and laborious shopping experience has become as quick as logging on to their site, creating a username and clicking “buy now.” For traditional furniture companies this is not an easy transition, but Dinettes and More has really done well with their national audience. “What’s best about the Internet is that once someone orders from us and sees the quality of furniture that we are selling and how easy we make delivery of their furniture, they can easily tell their friends and family about us via the Internet. It’s the same old word of mouth marketing in the new era, only now it the word of mouth spreads a lot faster.” Said Nelly Smith, head of Internet Sales for www.Dinettes-and-More.com. “Most people are amazed when they find out that we deliver to their home and setup their furniture for them right where they want it and only after the delivery is made do they pay for their delivery! This allows our Internet shoppers to see that their furniture is delivered in the new condition that we got it in. If there are any problems with their furniture our shipping company makes it right for them.”