Halcyon Waterspring Receives License To Manufacture Simmons Specialty Sleep Collection

Furniture World Magazine

Halcyon Waterspring, Inc. the Specialty Sleep Manufacturer of the year, announced a licensing relationship with Dreamwell, Ltd., a subsidiary of Simmons Company, one of the world’s leading bedding manufacturers and a pioneer of Better Sleep Through Science®. The license gives Halcyon Waterspring the right to manufacture the new specialty sleep collection, which will be marketed in the United States and Puerto Rico under the Simmons® Beautyrest® and BackCare® brands. Bill Schermel, Halcyon Waterspring’s President and CEO said, "We are very excited and proud to have such a well-established company such as Simmons on board. This licensing relationship is an indication as to the direction our company is heading. In addition to our expertise as a leading waterbed manufacturer; we are being recognized as a leader in specialty sleep innovation. Simmons recognizes our vision for quality products as well as our dedication to product innovation." The new Beautyrest® Flotation™ and Air Collection™ will be launched at the High Point Spring Market. According to Anthony Santino, Halcyon Waterspring Key Executive for the Simmons line, "The collection will target customers looking for luxury, style and most importantly comfort." Mr. Santino went on to say, "The collection will offer an array of luxurious fabrics, innovative designs, superb quality and exemplary comfort for which both Halcyon Waterspring and Simmons are known." "With Halcyon Waterspring’s cutting edge technology and innovation in the specialty sleep industry and Simmons’ dedication to quality and comfort, there is no question that this agreement will prove to be extremely beneficial to both companies," said Mr. Schermel. "It was Halcyon Waterspring’s history of product innovation and their commitment to maintaining their ISO 9000 certification that impressed us," said Marco A. Roca, Vice President of Global Licensing and Contract Sales at Simmons. "We studied the specialty sleep market for over a year before we committed to this relationship. We looked for a company that emphasized quality and would support our concept of Better Sleep Through Science®." The maker of Beautyrest, BackCare, Olympic Queen, DreamScapes‘, and Deep Sleep, Atlanta-based Simmons Company is one of the world’s largest mattress manufacturers, operating 18 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports its mission through a Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound, smart sleep routine. For more information, consumers and customers can visit the Company’s website at www.simmons.com. Toronto-based Halcyon Waterspring is ISO certified and is committed to producing exceptional quality products. The company currently employs 250 people and operates throughout Canada, the United States and Europe.