"Kathy Ireland Home Lights Up Its Merchandise Offering, Teaming With Pacific Coast Lighting For Lighting Designs"

Furniture World Magazine

Kathy Ireland, one of the nation’s most embraced designers with home-related products ranging from furniture to flooring has expanded her range of design with a Kathy Ireland Home partnership between her company and leading lighting manufacturer and distributor Pacific Coast Lighting. In expanding her home design efforts to lighting, Kathy will now illuminate today’s homes so that families have affordable, stylish and brilliant lighting options for every environment, both in and outside of the house. This new association continues the diversification of the Kathy Ireland Home success story. "We are thrilled to partner with the fastest rising star in the home design field," it was announced today, by Pacific Coast Lighting President Clark Linstone. "Kathy Ireland has turned out imaginative and popular products in every aspect of home furnishings she has touched. Kathy Ireland Home continues to be a key exciting story of the International Home Furnishing Market and we sought Kathy out to develop a partnership based on her insightful knowledge, design trends and unique relationship with our consumer. Her new home furnishing offerings with Standard Furniture and Style-Line received "Best of Market" accolades from numerous trade publications. Kathy has become a leading entrepreneur in the home fashion industry. In flooring she produces the top seven selling rugs for Shaw Rugs and is a rare winner of the prestigious Good Housekeeping Seal for consumer excellence. Many of the most respected corporations in America enjoy working with Kathy and her talented team, and we’re happy to join that illustrious list," Linstone further stated. Kathy has written and provided commentary on residential lighting in numerous magazine publications including Good Housekeeping Do It Yourself, House Beautiful Home Remodeling and Decorating, House Beautiful Kitchens and Baths and Joseph Caroll’s design book The Perfect Home. "Pacific Coast Lighting is recognized by consumers, leading retailers and trade publications as an outstanding firm that reflects the latest fashion and design trends with brilliant innovation and affordability. It’s an honor to partner with them," Kathy stated. "Our new lighting program of Essentials and Gallery offerings is a natural extension of our home and fashion partnerships, and a logical place for my company to be of service as we find more solutions for families, especially busy moms," explains Kathy. "Lighting is the emotional way we experience a room. It accentuates or camouflages everything else. With proper lighting, families are able to celebrate the special ways they experience their home. Lighting is a magic ingredient in presenting a home, Kathy added." Kathy’s entry into lighting extends two divisions of her home partnerships. Her award-winning outdoor living brand Jardin du Jour, which won the Gold Medal at the San Francisco Flower and Garden Show with landscape designer Nicholas Walker and A Cafe, her food and entertainment partnership with Chef Andre Carthen, will benefit Kathy’s consumers with specific lighting collections designed under each brand from her agreement with Pacific Coast Lighting. "As a wife and mother of two small children, I understand a family’s need for their home to be beautiful and comfortable. We will continue to find the best home solutions with products, which address the needs of families, especially busy moms," explains Kathy. About Kathy Ireland Kathy is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles, California. She began her home and apparel design company eight years ago with the mission of "finding solutions for families, especially busy moms." As one of America’s most accomplished entrepreneurs, Kathy leads the #1 Brand in Product Innovation, according to leading research firm Kurt Salmon Associates. Her business efforts, which began with a line of socks, now extends into home furnishings, outdoor living, food and entertainment, jewelry, sewing patterns, accessories, apparel, television and publishing. A recipient of both the Businesswoman of the Year Award from the National Association of Women Business Owners and National Association of Business Leaders Award, Kathy is the only designer in history to have an LPGA-sponsored tournament named in her honor, The Kathy Ireland Championship Honoring Harvey Penick. Named by the Associated Press and London Times as "a best friend to working mothers," Kathy is also a 2002 Outstanding Mother of the Year. She is tireless in her efforts in improving the lives of women and children. As one of UCLA’s Top Ten Women Health Advocates in America, Kathy dedicates enormous amounts of energy and personal resources to a wide range of non-profit organizations, and spearheads many of our nation’s efforts to bring awareness and education on family issues such as hunger, teenage pregnancy, HIV/AIDS, arthritis and breast cancer. About Pacific Coast Lighting Since 1979, Pacific Coast Lighting has enjoyed a reputation as an innovator of lighting design styles and forerunner of quality and superior workmanship. It’s design and manufacturing complex in Chatsworth, California supplies retail chains such as J.C. Penney, Art Van Furniture, Wickes, La-Z-Boy, Levitz, Lamps Plus, Gallery Furniture, Nebraska Furniture Mart, Capital Lighting, Paramus Lighting and numerous other leading retail establishments. Each exclusive design represents months of research, including analyzing consumer and wholesale buying trends and studying current architectural and fashion styles so that each and every piece at Pacific Coast Lighting can meet the interior design needs of today’s fashion and style conscious consumers throughout the world. Pacific Coast Lighting sets the industry’s standard of excellence. E-mail: www.pacificcoastlighting.com