La-Z-Boy Partners With Brown Jordan To Produce Outdoor Furniture

Furniture World Magazine

La-Z-Boy Incorporated has partnered with Brown Jordan International, Inc. to launch its first line of luxury outdoor furniture. Through the licensing agreement, BJI will design, manufacture and market the products under the La-Z-Boy brand name. The collection will initially make its debut in Sam's Clubs throughout the US, Mexico and online in January with plans to further expand to other retailers in the future. "For 80 years La-Z-Boy has been focused on providing a wide selection of comfortable and quality furniture for the home's interior. Bringing these same attributes to outdoor furniture is a natural extension for the La-Z-Boy brand," stated Jennifer Sievertsen, vice president of brand marketing for La- Z-Boy. "We are proud to partner with BJI on this venture given their reputation as the premier outdoor furniture designer and manufacturer. We are very excited about the designs debuting in January as well as the future of this category for our company." Chris Carmicle, BJI's president, national accounts and direct imports division, stated, "A partnership of this magnitude with La-Z-Boy was extremely compelling to BJI. Research confirms La-Z-Boy is by far one of the most recognized consumer brands in the furniture industry and is consistently ranked as one of the ten best home brands overall. The recent shift towards outdoor comfort in the furniture market made this partnership very timely. La-Z-Boy is synonymous with comfort as well as quality, value and style. These factors coupled with the consistent performance BJI is celebrated for will create a unique offering that will help our customers further grow their business." As part of the initial product launch, BJI will introduce the first fully functional recliner intended for outdoor use. Following its January debut at Sam's Clubs, BJI and La-Z-Boy will collaborate to identify and evaluate opportunities to offer the collection through additional distribution outlets. For more information on La-Z-Boy outdoor furniture, visit http://www.lazboyoutdoor.com. This information can also be found through http://www.lazboy.com and http://www.bji.com. About La-Z-Boy: Headquartered in Monroe, Mich., La-Z-Boy is North America's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs. The company manufactures a full line of products for the living room and family room, including the company's world-famous recliners, reclining sofas and loveseats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated, one of the nation's largest furniture manufacturers and marketers. About Brown Jordan International: Brown Jordan International, Inc., designs, manufactures and markets retail and contract furnishings under the brand names Brown Jordan, Winston, Loewenstein, Indx, Charter, Wabash Valley, Texacraft, and Tropic Craft. Brown Jordan International's corporate office is located in St. Augustine, Florida with offices and manufacturing facilities located both domestically and internationally.