Serta International To Launch "Spa Serta" at Las Vegas Market

Furniture World Magazine

Serta International is planning to help visitors to Las Vegas Market relax and unwind. Once again, the showroom will offer buyers healthy refreshments, soft lighting, massage chairs, neck and shoulder massages, showroom décor and special gifts complete the spa theme. “We chose the spa concept because it works well with the luxurious, pampering nature of the new Vera Wang by Serta Collection we are premiering,” explains Barbara Bradford, senior vice president of marketing. The Serta International showroom at Las Vegas Market is known for showcasing far more than “the world’s best mattresses.” After displaying Vera Wang wedding gowns with the launch of Vera Wang by Serta in January 2006, and $350,000 in diamond jewelry as part of its Diamond Anniversary Sweepstakes in July 2006, the showroom will take on an air of serenity in January 2007.