EQ3 opening in Norfolk, Virginia

Furniture World Magazine

EQ3, a new concept in retail home furnishings, is celebrating a Grand Opening in Norfolk, Virginia January 26, 2007. Located on level 3 of the MacArthur Center in downtown Norfolk, EQ3 occupies a dramatic 16,000 square foot showroom, fulfilling EQ3’s mission: “to provide affordable home furnishing solutions to everyone who appreciates modern living.” “EQ3 is about imagination”, says Peter Tielmann, President of EQ3. “Without imagination, there is no progress. Imagination energizes, encourages wonder, and inspires those who live creative lives. EQ3 brings to the marketplace a fresh approach to the purchase of home furnishings. Furniture continues to be a significant form of self expression, and EQ3 has developed a concept which Encourages individuals, couples and families to create their own unique lifestyle solution with our product, or in combination with their existing furnishings.” EQ3 is the burgeoning global Canadian retail concept that combines modern furniture, bedding, lighting and accessories with value pricing and exceptional service. With an inspiring fusion of color and texture EQ3 products are coupled with a strong commitment to global design and affordable prices. EQ3 products are available in a growing range of design collections. Pieces can be mixed and matched within and between collections, and are complemented with a broad selection of lighting, carpets, bedding, art and other accessories. Bookcases, for example, can be assembled in a variety of ways to meet diverse functional needs, providing affordable design self-expression. Larry Bloom is excited about EQ3 and this new venture. “I have been in the retail furniture business for more than twenty years and I am proud to be associated with this exciting product line. I love the designs and variety in the different collections. When first introduced to the concept, I immediately recognized EQ3 would help fill the growing demand for affordable modern home furnishings in the marketplace. Following three successful years at our EQ3 store in Richmond Va., we are all very excited to be opening this new store in Norfolk.” EQ3 Norfolk opened its doors December 23, 2006. The stunning showroom on level 3 of the MacArthur Center reflects a new benchmark in the merchandising strategy of EQ3. Three complete apartments feature ‘metropolitan’, ‘suburban’ and living at the ‘edge’ lifestyle presentations. This dramatic and intimate showroom reflects a more sophisticated and maturing EQ3. The EQ3 concept was initiated in 2001 by Canada’s largest residential furniture manufacturer, and there are now stores across Canada in Vancouver, Calgary, Toronto, Winnipeg, London, Ottawa and Burlington. In the United States, they have locations in San Francisco, Los Angeles, Grand Rapids, Richmond and Charlotte, among others. EQ3 products are also available through 300 in-store galleries across North America, Latin America, Europe and Asia.