aspenhome™ Unveils 30,000 Sq. Ft. Showroom In Las Vegas

Furniture World Magazine

This Market aspenhome™ opens a new 30,000 square foot showroom in the World Market Center. The new showroom, B-0801, will be one of the largest in the new WMC building. But floor space is not the only “ahhhsome” factor retailers will experience. Designed to intrigue, inspire and entertain; aspenhome’s new showroom includes five distinct display areas and techniques to provide innovative design and decorating ideas for the retailer. “This new showroom will give birth to our 2007 marketing focus ‘responding to the way people live,” states Jena Hall, vice president of marketing and merchandising. The five areas are: Lifestyle will showcase existing collections such as Barolo, Chambord, Chateau de Vin, Skyline, Centennial and Young Classics in vignettes “responding to the way people live.” aspenhome’s consumer research is shared with retailers through innovative decorating and display. Concept Room will feature innovative design concepts that focus on proprietary, functional design solutions for Work, Play and Relaxation. Reserved Seating puts comfort and style in the spotlight with leather products that relax with the touch of a button. Styled to relax the eye as well as the body Collection Leather, Accent Chairs, Sectional, Sofas and Loveseats all respond well to consumers’ needs. Prologue will showcase first time introductions distinctly displayed with the design inspiration and the consumer connection features. The ahhh Room provides a spotlight for the best selling collection with all sku’s on display. Also, the aspenhome Gathering Room will provide an area for seminars, press conferences, sales training and special meetings. aspenhome is located in WMC Building B-0801. aspenhome™? has evolved over the past 27 years from a small family owned home entertainment business based in Phoenix to a full line furniture company specializing in thoughtfully designed innovative products for the way people work, play and relax at home. Recognized as a resource for fashionable and functional family furniture, the aspenhome™ collection includes bedroom, dining, home office, home entertainment, stationary and motion leather seating, and occasional furnishings. aspenhome™ is distributed by Furniture Values International, LLC and headquartered in Phoenix, AZ.