Knickerbocker Unveils Its LazarBeam Bed Support Product In Las Vegas

Furniture World Magazine

The Knickerbocker Bed Company, the nation’s largest manufacturer of premium bedframes, unveiled its third new innovative bed support product, the LazarBeam at the Las Vegas Furniture Market. The new product rounds out the company’s premium line, enabling retailers to offer consumers products that will give them the right support system for their mattresses at retail price points from $49 for its new LazarBeam to $199 for the BedBridge. The BedBridge, BedBeam and now the LazarBeam are designed to significantly increase support for mattresses and boxsprings used in conjunction with wood siderails, and headboards and footboards. The patented system relies on three heavy-duty steel beams. A spring- loaded tension bar that provides uniform and structurally sound support further reinforces the Bedbridge. Adding one of these products to a new mattress or bedroom set purchase provides consumers with the confidence and trust that they will be getting the proper support for today’s luxury bedding. All products are fully compliant and exceed every major bedding manufacturer’s warranty requirements. Knickerbocker is the nation’s market leader in bed support systems. The company has the most robust research and development program in the industry, resulting in more than 12 patents –the most in bed supports awarded in the last five years. All the products were designed for easy installation, either by the consumer directly, or drivers making deliveries. All Knickerbocker products are manufactured in the United States from domestic raw materials. By maintaining strict quality control standards, consumers are guaranteed to receive the strongest support system for their bedding. Knickerbocker unveiled its permanent Las Vegas Showroom in Building B, Space 1111 at the Market Center. The showroom features the company’s full line-up of premium bedframes and bed support systems. “If a bed frame or support system provided with a wooden bed fails to provide rigid support, the mattress and boxspring are compromised. These new products provide the assurance that the consumer’s increased investment will provide peak performance and last longer,” said Knickerbocker’s Chief Executive Officer Richard Polevoy. “We have the most experienced sales and marketing team in the bedding industry to work with retailers to help boost incremental sales through a comprehensive bedding support program. We expect that the substantial investment in R&D will pay dividends for many years to come.” The new programs are supported with local distribution from the company’s factory in Carlstadt, NJ, and distribution centers in Atlanta, Minneapolis, Dayton, Phoenix, Seattle, Oakland and Los Angeles. Knickerbocker began developing the new products when bedding industry experts estimated that more than 30 percent of mattress and boxspring complaints received by retailers and bedding manufacturers each year can be attributed to boxsprings sagging from improper support. The problem is precipitated by the increased weight of the mattresses and boxsprings being sold. As the mattress industry has developed new and improved comfort features that enhance the sleeping experience, the average thickness of a mattress has grown by almost 40 percent and its weight has increased in some cases to almost 300 pounds. This additional burden is transferred initially to the boxspring and ultimately to the bed frame or support system.