Gold Bond Introduces “Comfort Collection” Mattress Line In Las Vegas

Furniture World Magazine

As mattress prices continue to rise to meet consumer interest in specialty bedding and innovative amenities, one of the nation’s leading manufacturers is injecting greater value into its under $1,000 price category with the introduction of its “Comfort Collection” line. Gold Bond, one of the nation’s oldest, independently owned mattress manufacturers, introduced the new line at the Las Vegas Furniture Market in January, offering six handcrafted innerspring mattress models priced under $1,000. The new line offers the same time-honored craftsmanship and high quality standards that have made Gold Bond an industry leader for more than 100 years. “At Gold Bond, we believe many in the industry are losing sight of the $1,000 and under mattress market–which still represents a whopping 70-percent of unit sales,” said Gold Bond President Bob Naboicheck. “Instead of running away from this business, we are actually adding innovation and features into our mattresses priced under $1,000 to bring more value to the consumer and to increase market share.” Adding a luxurious look and feel to the top of the new Comfort Collection is a fine quality, imported mattlesse, a durable micro fiber specially woven for Gold Bond. Underneath this is a layer of super-soft convoluted foam for extraordinary comfort and added support. Body-conforming visco-elastic memory foam in the Lancaster model adds deep, enveloping comfort. The core of the mattress is made with a highly durable Comfort Collection innerspring, specially designed for this line, which features steel-edge support. Understanding retailers’ needs for superior quality mattresses that are also different, Gold Bond’s Comfort Collection is supported with a universal true-steel box spring. This makes the Comfort Collection an exciting choice for both consumers and independent retailers, as consumers need only choose the Gold Bond universal box spring to accompany any one of several Gold Bond mattress models. This offering supports Gold Bond’s overall goal to continue heeding and supporting independent retailers, helping them to offer a diverse mix of high quality products that also deliver superior value. Gold Bond’s Comfort Collection mattresses are guaranteed with a 10-year warranty and are available in six models: Max Firm; Max Pillow Top; Cambridge Firm; Cambridge Pillow Top; Lancaster Luxury Firm and Lancaster Pillow Top. The suggested retail prices of the models range from $599 to $999. Founded in 1899, Gold Bond is one of the nation’s largest family-operated independent mattress, specialty sleep and futon manufacturers. The company is a leader in mattress manufacturing techniques with more than a century of experience bringing product innovations, high manufacturing standards and executive leadership to the industry. Today, the company continues its tradition of producing hand-made mattresses, providing the marketplace with the highest quality mattresses and futons. Gold Bond currently ships to 49 states and 12 countries, and its products are available at more than 500 retail showrooms. For more information on Gold Bond and its products, visit www.goldbondmattress.com.