Lyon Mercantile Teams with Equifax to Furnish Enhanced View of Business Credit Data

Furniture World Magazine

Lyon Mercantile Group announced at the Winter 2007 Las Vegas Market that it is teaming with Equifax Inc. to bring customers the most comprehensive business credit information in the industry. Called the Enhanced Lyon Pride Credit Report, this report combines credit information from Lyon’s industry leading database with Equifax’s extensive commercial data to empower today’s home furnishings and giftware providers to make informed credit risk decisions. Through this relationship, home furnishing providers gain access to a new version of the Lyon Pride Credit Report, which has been augmented with trade information from Equifax’s vast commercial database. This enhanced report connects users with valuable credit information, including Lyon’s industry- specific data and Equifax’s banking and non-banking trade receivable history such as telecommunications and utility data. “By joining forces with Equifax, we are able to enrich our highly regarded credit report with additional world-class trade data to give customers a powerful means of assessing risk while expanding their own customer base,” said Rick Mantin, president of Lyon Mercantile. “The Enhanced Lyon Pride Credit Report is a unique solution designed to provide our customers with the most comprehensive business credit information in the industry.” The Enhanced Lyon Pride Credit Report features a number of enhancements, including SIC codes, extensive Banking Trade data, and the Equifax Payment Index, a tool designed to measure risk based on past credit history and behavior. With the addition of this data, Lyon Mercantile customers gain a more complete view of a business’s financial obligations. “Lyon Mercantile has long been regarded as one of the leading sources of detailed business information in the home furnishings market”, said Michael Shannon, president, Equifax Commercial Solutions. “Our relationship with Lyon Mercantile demonstrates our commitment to teaming with industry leaders to bring our data, technology and analytics to key commercial markets.” For more information about the Enhanced Lyon Pride Credit Report, visit www.lyoncredit.com or contact Terri Bender, Lyon National Sales Manager, at (800) 935-5966. About Lyon Mercantile Group (www.lyoncredit.com) Since 1876, Lyon Mercantile Group, Ltd. has been the premier provider of industry-specific business information for the home furnishings, home décor, gift, lighting, apparel and textile industries. Lyon provides up to the minute credit information by combining electronic trade reference data, public record searches and collections/NSF information with verification of relevant credit information by experienced credit investigators. Lyon's extensive database consists of over 300,000 listings in retail, manufacturing, interior design and distributing. Additional services include marketing lists, weekly industry reports, e-mail updates and alerts, and individual monthly risk assessment of each contributing client’s customer base. Lyon is also the preferred business information service provider for trade shows nationwide. The International Home Furnishings Center, High Point, NC and the World Market Center, Las Vegas, NV both use Lyon in the buyer pre-qualification process. About Equifax (www.equifax.com) Equifax Inc. is a global leader in information technology that enables and secures global commerce with consumers and businesses. Equifax is one of the largest sources of consumer and commercial data. Utilizing its databases, advanced analytics and proprietary enabling technology, Equifax provides real-time answers for its customers. This innovative ability to transform information into intelligence is valued by customers across a wide range of industries and markets. Headquartered in Atlanta, Georgia, Equifax employs approximately 4,900 people in 14 countries throughout North America, Latin America and Europe. Equifax was founded 107 years ago, and today is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.