Sarreid, Ltd., Brand Communications, Inc., Join Forces, Launch Awareness Campaign

Furniture World Magazine

Sarreid, Ltd., a Wilson, N.C.-based manufacturer and importer of fine home furnishings, decorative accessories and lighting products, announced the formation of a strategic partnership with Brand Communications, Inc., a public relations and event-marketing firm serving the home furnishings industry. The collaboration between Sarreid and Brand Communications is an important part of Sarreid’s aggressive plan to increase sales, operating efficiencies and visibility as a furniture resource within the industry. Sarreid president Alex Sarratt says, “Leslie and her team’s expertise and professionalism have already begun to make valuable contributions to Sarreid’s expansion and visibility goals. We are looking forward to achieving our growth objectives in 2007 with the support of Brand Communications.” Sarreid has seen significant growth in recent years as the 40-year-old importer has transitioned from an accessories and lighting company to a premier supplier of occasional furniture and solid wood case goods. While furniture now accounts for the bulk of Sarreid’s product offerings, the company continues to provide home décor products marketed in conjunction with its four lines of branded furniture, including the 300-piece Chatham Crossing collection, which will debut at the spring High Point Market. Leslie Newby, president and founder of Brand Communications, says, “Sarreid is one of the few companies to sustain a progressive approach to the home furnishings business since its inception 40 years ago. It is an honor to work with such a venerable industry pioneer.” About Sarreid, Ltd.: Based in Wilson, N.C., Sarreid, Ltd., has imported fine decorative accessories, lighting and furniture from countries from all over the world for 40 years. The company’s showroom is located in the Commerce & Design building in High Point (C&D 3D). About Brand Communications, Inc.: Based in Greensboro, N.C., Brand Communications, Inc. is a full-service public relations and event marketing company serving retailers, manufacturers and suppliers in the home furnishings industry.