Latex Foam International Announces The Appointment of Kevin Stein To Newly Created Position of Director of Marketing.

Furniture World Magazine

His responsibilities include spearheading the development and implementation of a corporate marketing strategy for each of the company's three business units; pillow, mattress and cosmetic applicators. A member of the company's leadership team, Stein will be creating and executing new product plans, supporting communications campaigns, and the company's branding initiatives. He reports directly to Stephen Russo, President and CEO. In Stein's first weeks in this new position, his focus was on the extensive preparations for the company's three-day grand opening celebration event, which thanked the community and customers for their continued support over the past year. "I'm very impressed with the way Kevin jumped right into this highly challenging position with energy, dedication and distinctive ideas," said Russo. "He has a strong marketing and consulting background from blue chip companies, which will enable him to provide the analytical rigor we need in our future product marketing efforts, as well as to lead the branding efforts at Latex Foam International. He's a great fit for the future of this company." Stein brings over 12 years of marketing expertise to the position. Most recently, he was the Director of Marketing at Staples Communications, a $175 million business-to-business division of the office superstore, where he was responsible for product strategy, channel program, and communications planning. Stein has also served as a management consultant for Booz, Allen and a sales representative for IBM. Stein is positive about the road ahead for the company, which his team recently renamed to Latex Foam International. "I am very grateful to have had the opportunity to join Latex Foam International at such an exciting and pivotal time," said Stein, "Over the last month, especially during the grand opening, I've learned that I have joined a world-class organization with an impressive group of dedicated and driven professionals. The opening of the new facility, getting back to production and the renaming of the company are just the first steps Latex Foam International is taking towards remaining the quality leader in the industry. I'm happy to be on the team and be part of this rebuilding process," said Stein. Stein earned his MBA at The University of Virginia's Darden Graduate School of Business Administration and BS in Marketing at the University of Connecticut. A Milford, CT resident, Stein resides with his wife and family About Latex Foam International Founded over 25 years ago in Ansonia, CT, Latex Foam International is North America's only manufacturer of latex foam mattresses, pillows and cosmetic applicators. The company, now based in Shelton, CT, is a worldwide industry leader, which develops products that are featured components in many key retail brands. For more information call 1-800-LATEX US or visit the company's Web site at www.latexfoam.com.