Leading Mattress Retailer Makes Orlando Debut

Furniture World Magazine

Mattress Firm, Inc., one of the nation’s leading specialty mattress retailers, announced the opening of its debut store in the Orlando market. The new 4,800 square foot SuperCenter is located in the Casselberry Exchange Shopping Center on State Road 436 Westbound in between Starbucks and Denny’s. Three additional Mattress Firm locations are scheduled to open in Orlando within the next several weeks. Currently, Mattress Firm’s Florida locations are concentrated in the Tampa, Sarasota and Jacksonville markets. This new location is the first for Florida’s largest inland city. Mattress Firm has more than 350 stores in 33 markets in 19 states. The opening of the new location marks the beginning of an accelerated growth plan for 2007 which includes opening additional stores throughout the country. “We are extremely excited to enter the Orlando market which we view as ripe for growth for the specialty bedding industry,” said Steve Stagner, Mattress Firm’s president and chief operating officer. “We’re confident Mattress Firm will be a welcome addition to the Orlando community and we look forward to introducing Mattress Firm to an increasing number of Orlando consumers as we continue to expand our presence here in the coming months and years.” The Mattress Firm SuperCenter will feature over 55 different models of mattresses from top manufacturers such as Sealy®, Simmons®, and Stearns & Foster®. Specialty mattress and bedding products incorporating the latest in sleep technology are also on display, including the pressure relieving mattresses from Tempur-Pedic® and Select Comfort®. Mattress Firm is the only retailer where consumers can compare the leading brands of Sealy®, Tempur-Pedic®, and Select Comfort® side by side. The store also features a Value Center offering an assortment of value-priced bedding and a Clearance Center offering a wide variety of overstock items at further reduced prices. “Sleep is among the most critical health concerns for consumers, yet mattress retailers have not kept pace with this need,” Stagner said. “We are committed to offering the broadest, most customized selection of mattresses, as well as knowledgeable staff to educate our customers on the new innovations in sleep comfort. We’re anxious to begin serving the Orlando community and helping consumers here find the right bedding solution for their unique needs.” The store features a combination of wood flooring, ceramic tile and carpet throughout along with artwork and natural wood fixtures and shutters accented by a warm color palette to create a comfortable, home-like look and feel. The “racetrack floor plan allows customers to easily move throughout the store to browse and compare the different styles and brands, which are arranged by comfort level (pillowtop, plush, firm) features (memory foam, air, latex) and price. The store will also offer the company’s “Red Carpet” express delivery service along with customer satisfaction and price guarantees. The new store is open seven days a week: 10:00 a.m. – 9:00 p.m., Monday – Friday; 10:00 a.m. – 7:00 p.m. – Saturday; 12:00 p.m. – 6:00 p.m. – Sunday. About Mattress Firm Houston-based Mattress Firm (www.mattressfirm.com) is America’s preferred specialty mattress company and the nation’s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm’s knowledgeable sales staff, broad product offering and competitive prices have fueled the company’s growth to more than 350 stores in 33 markets.