Woolrich and Mohawk Industries to Create New Rug Line

Furniture World Magazine

Woolrich, Inc., the brand inspired by the outdoors and by people who enjoy an outdoor lifestyle, has joined forces with Mohawk Industries, one of the world’s largest floor covering manufacturers and distributors, to create a new line of machine-made rugs. This latest assortment of outdoor-inspired floor coverings will enhance and complement Woolrich’s extensive collection of home furnishings. Dennis Marxen, vice president of licensing for Woolrich, stated, “We are extremely happy to have Mohawk on board as a Brand Partner. Mohawk’s collection of Woolrich rugs offer quality, durability, and function, and are the perfect choice for anyone who enjoys an active, outdoor lifestyle.” Rocky Casteel, Mohawk’s vice president and general manager of area rugs, textiles, and floor mats, added, “We are pleased to have the opportunity to work with Woolrich on this endeavor. Consumers will find this collection not only beautiful but easy to care for, making these rugs an exceptional value overall.” The rugs will be available through major U.S. retailers. About Woolrich, Inc.: In 1830 John Rich founded Woolrich® in central Pennsylvania. Now celebrating 177 years, Woolrich is the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Trusted by generations of consumers, Woolrich continues the tradition with furnishings and accessories inspired by the outdoors for the home. For more information about Woolrich, visit www.woolrich.com. About Mohawk Industries: Since its inception in 1878, outstanding products have made Mohawk Industries the most recognized carpet brand in history. Mohawk Home, a division of Mohawk Industries, is a multi-faceted home textile company located in Sugar Valley, Georgia, which manufactures floor coverings and textiles for every room in the home – from area rugs, accent rugs, runners, and bath rugs to woven bedspreads, tapestries, pillows, throws, and outdoor products. Mohawk Home products are found in major retailers across the country. To learn more about Mohawk Industries, visit www.mohawkind.com.