Popular Online Furniture Search Engine Heeds User Input and Further Enhances Site Navigation and Download Times

Furniture World Magazine

Mitchell Russo, CEO of FurnitureFan, Inc., a web-based marketing services company for the furniture industry, announced today a unique revitalization of the company's online site. From lightning-fast downloads to the elegant redesign of the home page, the popular web directory took its cue to "redecorate" from its users. According to Russo, "We believe we have found the ideal partnering of the Internet and furniture industry with the creation of FurnitureFan.com." He continues, "Our nearly 300,000 opt-in database of furniture seekers and lovers is certainly a testament to that." Though the site has always been fun and easy-to-use, FurnitureFan continually taps its user base for input and ideas for improvements. Russo explains, "Consumers said they wanted coupons, so we created a web-based coupon program with our partner stores. Now with the additional upgrade of providing faster, crisper image downloads and an easier, more intuitive navigation process, we have further met the needs of our online browsers." As a result of these enhancements, FurnitureFan users are able to search for the furniture they desire; gather the most up-to-date information available anywhere on the web; and are able to approach their in-store buying with confidence and, whenever possible, with coupon savings in-hand, Russo added. The revamped site also features easy-to-access tools on the home page that include: quick-find search engines for everything from bedroom and accessory needs to patio and unfinished furniture; current coupons available for those stores nearest them; and even a style manual offering definitions of furniture design lingo and its usage, as well as visual samples of each genre. On the FurnitureFan.com site, users have access to catalogues from numerous retailers and manufacturers nationwide that feature product unit codes an information, as well as photos, for approximately 25,000 separate items. Additionally, FurnitureFan recently introduced an already popular online coupon service and are currently providing savings to the ready-to-buy shopper at over 360 stores nationwide. Russo observes, "Our site has evolved with input from two very important, but distinct audiences: the member stores and manufacturers that populate the directory and the online visitors that use it and ultimately visit their local furniture retailer. By building and enhancing the site with theirneeds always in mind, FurnitureFan.com is truly the solution for retailers who are looking for an on-line application that attracts real shoppers into their stores." The enhanced FurnitureFan site continues to deliver state-of-the-art data mining capabilities, providing member retailers and manufacturers with important marketing information such as instant access to current figures on the number of visitors to their site, as well as a listing of the most popular items viewed. About FurnitureFan, Inc. FurnitureFan, Inc., a web-based marketing services company for the furniture industry, specializes in the development of furniture-related integrated marketing programs targeted to today1s busy consumer. FurnitureFan.com, the company1s web property, is the country's largest online directory of furniture stores. FurnitureFan is headquartered at 142 North Road, Sudbury, MA 01776. Phone: (978) 371-2590; Fax: (978) 371-2533; Web: www.furniturefan.com. E-mail: info@furniturefan.com.