Capel Incorporated Launches Redesigned Web Site For 2004

Furniture World Magazine

Just in time for Spring Markets, Capel Incorporated debuts their updated Web site, designed with both beauty and functionality in mind. The new Capel site, the online version of their 336-page full-color catalog, gives visitors an inside look at the 87-year old company and their ever-popular rug collections. Visitors to www.capelrugs.com have access to over 25,000 colors and styles in eight construction categories - braids, flatwovens, machines, loop hooks, hand tufteds, hand knots, doormats and felt rugs. The site also features three Capel licensees, Bob Timberlake, Dick Idol and Colonial Williamsburg, and the popular rugs that coordinate with their lifestyles. Brand new to the Capel site this season is capel kidz™, a new category of casual floor coverings designed to delight and inspire young imaginations. Collections in this line include Soft Steps, Fast Forward, Calypso, and My Room, whose colorways are borrowed from current juvenile bedding and upholstery themes. Capel retailers can also log in for access to wholesale area rug pricing, advertising and marketing materials and other items designed to make doing business with Capel a breeze. For additional information on the new look of the Capel Web site, other company news or any Capel collection, call 888-784-8477 or email slamm@riversagency.com.