cmi Announces “Summer Splash” Indoor/Outdoor Braided Texture Rugs & Accessories Promotion

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided texture area rugs and accessories, is offering its customers the opportunity to make a splash this summer by participating in the company’s exciting “Summer Splash” indoor/outdoor products promotion. Available until August 31, 2003, the promotion offers significant savings of up to 50 percent on several collections of ovals, such as jeffersontm, lincolntm and monroetm, and rectangle styles including an assortment of galleriatm and cornucopiatm. To qualify for the price reductions, customers are asked to use one of cmi’s five merchandising racks to display the rugs or accessories. The racks are free for a small minimum order. “This promotion offers our customers a great profit making opportunity during the summer season,” said Donald M. Scarlata, President and CEO of cmi. “All of our rugs in this promotion are 100 percent polypropylene and perfect for outdoor porches and patios as the rugs are unaffected by water, moisture and mildew. These reversible rugs are ideal for high traffic areas inside the home as well, like the kitchen or the family room.” The cmi “Summer Splash” features five different savings possibilities. The Stock Rack promotion offers five 2' x 3' rugs, five 3' x 5' rugs, four 4' x 6' rugs, and four 5' x 8' rugs plus a free rack for only $899 for ovals and $1,799 for rectangles, compared to regular prices of $1,305 and $2,770, respectively. The Basket O’ Rugs promotion offers ten 20" x 30" rugs in ovals for $99 and rectangles for $299, compared to the regular price of $191 and $401, respectively. The Max Box features thirty 5' x 8' oval or rectangle rugs and a free box. The ovals are only $1,999 compared to the regular price of $4,200 and the rectangles are $4,999 compared with the regular price of $8,400. The Accessory Rack promotion includes ninety-six 14" chair pads and a free rack for $299 in rounds and $999 in squares compared with $432 and $1,344, respectively. Lastly, the Displaymate promotion includes eighteen 2' x 3' rugs and a free rack for $289 if interested in ovals and $799 for rectangles. Regular pricing is $396 and $1,170, respectively. cmi is a leading manufacturer of a complete line of braided texture rugs and accessories in a full range of innovative colors, shapes and styles. For more information on the “Summer Splash” promotion, or to place an order, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.