High Point "Golden Ticket" Promotion To Give 5-Night Hotel Stay To 10 Lucky Retailers

Furniture World Magazine

The High Point Market Authority is kicking off Pre-Registration activities for Fall Market with a special promotion that will award complimentary hotel stays to ten lucky retailers around the country. According to Brian D. Casey, president and chief executive, the promotion is in keeping with the High Point Market’s new advertising campaign appearing in various trade publications starting this month. Themed “The Premier Market For World Premieres,” the advertising campaign focuses attention on the thousands of new product introductions unveiled in High Point each season. “Each advertisement in the series is marked by a blue admission ticket bearing the number 10.01.07—Fall Market’s official opening date—and a larger version of the blue admission ticket appears in a direct mail piece currently on its way to thousands of retailers and designers across the country,” Casey describes. “But take note: Hidden somewhere inside the thousands of envelopes are ten gold tickets and each gold ticket entitles the recipient to five free nights at the Sheraton Greensboro Four Seasons during Market week.” “The promotion is designed to encourage retailers and designers to reserve their place now at the premier event in the home furnishings industry, and in particular, to take advantage of the special hotel room discounts we have in place for a limited time,” Casey says. “Because the fact is, whether you have the golden ticket in hand or not, every visit to the High Point Market can be a winning move for your business.” About the High Point Market Authority: The High Point Market Authority is the official sponsor of the High Point Market: The World’s Home for Home Furnishings. Featuring more than 2600 exhibitors and attracting tens of thousands of visitors from more than 110 countries, the High Point Market is the driving force of the home furnishings industry.