WHFA & NHFA Announce Campaign To Build Awareness Of Retail Resource Center

Furniture World Magazine

The Western Home Furnishings Association (WHFA) and National Home Furnishings Association (NHFA), sponsors of the Retailer Resource Center (RRC), at World Market Center, Building B, 16th Floor, announced a new awareness branding campaign, The RRC is…Access, Educate, Connect. The effort comes as part of their ongoing commitment to educate the industry about the mission of the RRC and the essential link between WHFA, NHFA and the RRC. “We’re developing this campaign to ensure that the RRC is clearly linked to two of the industry’s most respected Associations and is known as the extension of WHFA and NHFA at Market. We want retailers to understand why the RRC exists and that just like WHFA and NHFA it is there to support the industry, provide access to valuable resources, educate retailers and to connect people during Markets. The RRC offers one stop access to the most up-to-date business support tools and industry experts that can help enhance retailers’ day-to-day operations. Over 50 industry service providers, dedicated to the improvement of overall retail operations performance and bottom line are available to discuss needs and future plans. The RRC educates through complimentary, ground-breaking seminars focused on timely topics and trends designed to keep retailers on the cutting-edge of industry information. Facilitating participation in an active network of people and building mutually beneficial business relationships is another example of the educational resources found in the RRC. The RRC connects retailers to a community of value where ideas and information are freely exchanged. Industry themed events provide opportunities for face-to-face networking, providing in turn a connection with people, best done in person. The Retailer Resource Center, now located in its permanent home at the World Market Center in Las Vegas, Building B, 16th Floor, occupies nearly 6,500 square feet of space filled with business services vendors, educational seminars and networking opportunities. The demand has been so great, that the RRC continues to offer Satellite locations during each market. This July, the RRC will have an additional 4,000 square feet at the Sands Expo and Convention Center. Capitalizing on the more than 60 years of seamless support shown to its WHFA members, the RRC is quickly earning a name of its own for providing home furnishings retailers access, education, and connection to valuable services and programs that assist in the growth, development and prosperity of their business. “The RRC is…Access, Educate, Connect” is a simple expression that brings the connection between the RRC, WHFA and NHFA to light.” said Sharron Bradley, WHFA executive director. “Our mission for the RRC has always been to offer the same knowledge, people and resources for home furnishings retailers that the WHFA and NHFA are known for,” said Bradley. In keeping with the Associations’ philosophies, culture and vision, the RRC represents WHFA and NHFA’s commitment to the home furnishings industry, unparalleled service to retailers and exceptional leadership qualities. The RRC is…Access, Educate, Connect. For more information on the RRC, please contact Cindi Williams, Director of Events, at (800) 422-3778 or visit www.WHFA.org. About the WHFA and NHFA The Western Home Furnishings Association (WHFA) is the largest affiliate of the NHFA, representing more than 1,100 independent home furnishings retailers in more than 2,800 stores in 12 western states. National Home Furnishings Association (NHFA) is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers. NHFA’s membership comprises 2800 corporate entities representing 10,000 stores in all 50 states and several foreign countries.