Magniflex To Introduce Line of Soy Based Memory Foams In Las Vegas

Furniture World Magazine

Magniflex, Italy’s largest mattress manufacturer known for its commitment to environmental responsibility and sustainability announced that they have introduced “GeoEthic,” the world’s first soy-based, organic memory foam mattress. The new line will be unveiled at the Las Vegas Furniture Market later this month. “GeoEthic” has a soy-based visco-memory foam 10-inch mattress core, housed in a honey-colored, soy-based ticking. Available in all standard mattress sizes, the product retails for $2,399 in queen size. The mattresses will be available at Magniflex’s new showroom at 59 Crosby St. in New York and its U.S. dealer network. Known for its quality craftsmanship and innovation, Magniflex has developed many unique mattress covers and cores that provide comfort and safety to consumers while helping the environment. For example, its 22-carat gold and sterling silver mattresses provide a natural barrier for dust mites and bed bugs. It was also the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and the environment. Its Memofoam technology enables its visco-elastic mattresses to relieve pressure and comfort faster, using weight-sensitivity rather than body heat to initiate conformity. That means consumers rest into their desired sleep position much faster than other popular brands that require several minutes of wait time because body heat triggers their mattresses body impressions. Magniflex Airyform technology allows air to circulate freely throughout the mattress using “vent chambers” from top to bottom, so the sleeping surface feels cooler. “The organic segment of the mattress market is growing very rapidly, as consumers today are as careful about what materials go against their bodies as inside them,” said Henry Burney, who heads the U.S. operations for Magniflex. “We are very excited to add GeoEthic Soy to our mix of natural products that provide consumers with a comfortable, safe and restorative night’s sleep.” Founded over 50 years in a suburb of Florence, Italy, today 20 million people in 45 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, its central manufacturing facility produces up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and now, the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the United States. For more information on Magniflex products, please visit us at www.magniflex.us or call 1-888-642-4800.