Protect-A-Bed Partners With Guardsman To Broaden Distribution

Furniture World Magazine

Protect-A-Bed® announced a partnership with Guardsman, a Valspar company, to distribute a co-branded mattress protector to furniture and home retail stores nationwide. Currently available, the Guardsman Protect-A-Bed Premium Mattress Protector helps create a dry, anti-allergy sleep environment for children, teens, adults and seniors. “This partnership brings together two respected brands in furniture protection,” said Lawrence Hirson, managing member, Protect-A-Bed. “At Protect-A-Bed, our goal is to protect consumers by providing a comfortable and healthy sleep environment for the entire family. We are confident that Guardsman is the ideal partner to join us in this mission and successfully expand our distribution channels to reach more of the millions of Americans whose mattresses are not protected.” Every night the human body loses at least a pint of body fluid in addition to millions of dead skin tissue. Unprotected mattresses absorb these secretions creating a breeding ground for bacteria and dust mites, a major cause of asthma, allergies and eczema. Additionally, these secretions compound the fibers in your mattress causing it to collapse over time. The Guardsman Protect-A-Bed Premium Mattress Protector prevents dust mites and bacteria from breeding in a mattress. In addition, Protect-A-Bed’s proprietary Miracle Membrane provides a breathable, waterproof barrier that protects the mattress from all liquids, keeping your mattress newer longer. Made of 100 percent natural terry cotton, the Guardsman Protect-A-Bed Premium Mattress Protector creates a soft, quiet, comfortable and anti-allergy sleep zone. “We are thrilled to partner with Protect-A-Bed to offer the best mattress protection program in the industry,” said Greg Perkins, national sales manager, Guardsman. “We have been protecting furniture for over 30 years and recognize the value of mattress protection and the superiority of the Protect-A-Bed products.” Under the new distribution agreement, Protect-A-Bed will continue to market the company’s entire suite of mattress and pillow protectors, including the Guardsman Protect-A-Bed Premium Mattress Protector, to bedding specialty stores and major hotel chains worldwide. Guardsman will market the Guardsman Protect-A-Bed Premium Mattress Protector to furniture and home retail stores. About Protect-A-Bed Protect-A-Bed was founded in 1980 to produce a mattress protector that would provide consumers with a perfect, healthy and comfortable sleep environment. As the most effective mattress protector ever produced, Protect-A-Bed bedding protectors help create a dry, anti-allergy sleep zone for children, teens, adults and seniors. Protect-A-Bed’s focus and dedication is to provide complete customer satisfaction by not compromising on quality and by producing a product that has no equal in the marketplace. Protect-A-Bed products are listed as a Class 1 Medical Device with the Food and Drug Administration (FDA). For more information, visit www.protectabed.com. About Guardsman Guardsman was founded in 1915 in Grand Rapids, Michigan, and has been a leader in the furniture coatings industry for almost a century. Guardsman pioneered the development of retailer-applied fabric protection under the trade name Fabri-Coate® more than thirty years ago. We currently provide products and services for over 3,000 furniture retailers and have over 12 million Guardsman protection plans in service throughout the US and Canada. Guardsman, as part of The Valspar Corporation of Minneapolis, Minnesota, is dedicated to bringing quality service and strong manufacturing capabilities to all customers. The Guardsman commitment to innovation and leadership, a standard since our beginning, continues today as we develop new products, explore new processes, and take bold steps forward. For more information, visit www.guardsman.com.