National Football League Licensed Mattress To Debut At Las Vegas Show

Furniture World Magazine

Baseline Licensing Group announced , that the company will unveil its new National Football League licensed mattress program at the Summer Las Vegas Furniture Market, July 30th through August 3rd. This is a first for a sports-licensed mattress program for BLG, which will feature a luxury-firm build with excellent edge support. Retails on the NFL mattresses, designed with the team colors on the side and top panels, start at $399 for a twin set. A full-size, queen-size and king-size will also be available. The beds will feature a corner streamer bearing the team logo. Hang tags will carry the NFL hologram, which indicates the product’s authenticity. The BLG line of NFL-licensed headboards featuring all 32 teams will compliment the mattress program. Baseline Licensing Group President Red Barnes calls the NFL intro into the mattress industry just the beginning, “The powerful sports brands that BLG carries as a licensee represent millions of fans that are passionate about their teams. They all want to one-up their friends and neighbors! This is perfect white space marketing for furniture and mattress retailers.” Baseline Licensing Group is showing at The Plaza Hotel’s Triple Crown Ballroom located at the end of the Fremont Street Experience and at the World Market Center, Building B, 9th Floor, space B-0946. Baseline Licensing Group is a manufacturer of officially licensed sports lifestyle home furnishings and licensee of the NFL, MLB, NBA, Collegiate Licensing Company, Licensing Resource Group, Virginia Polytechnical Institute, The Ohio State University, Michigan State University, NASCAR, Richard Childress Racing, Hendrick Gordon Licensing, Joe Gibbs Racing and Evernham Motorsports.