Mattress Firm Forms Relationship With Sleep Expert Dr. Michael Breus

Furniture World Magazine

Mattress Firm Inc., one of the nation’s leading specialty mattress retailers, announced that the company has entered into a long-term strategic alliance with Dr. Michael Breus, one of America’s leading sleep experts. As a result of this exclusive new relationship, Dr. Breus will help build the organization’s knowledge around the topic of sleep. In addition, he will participate in company sponsored venues targeted towards consumers as Mattress Firm continues to raise public awareness around the importance of proper sleep. Dr. Breus is the resident sleep expert for WebMD.com and the Wellness Coach for AOL. Recognized as one of the nation’s leading sleep experts, he is a popular guest on several national programs, including Oprah, The CBS Early Show, CNN, The Today Show, The View and Martha Stewart Living Radio. He has also been interviewed for articles in USA Today, TIME, The Wall Street Journal and Men’s Fitness magazine, among others. His new book, Good Night: The Sleep Doctor’s 4 Week Program to Better Sleep and Better Health is currently helping thousands of Americans achieve full, deep and restful sleep without pharmaceuticals. “Sleep deprivation is one of the most critical factors affecting the health of Americans today and finding the right mattress is crucial to a good night’s sleep. I’ve been impressed with Mattress Firm’s commitment and desire to work with their customers to help them find the proper sleep solution rather than just make a sale. I am privileged to partner with them to help educate and inform consumers of the steps they can take to ensure they are getting proper, restorative sleep each and every night,” said Dr. Breus. “We are thrilled to have the opportunity to work with Dr. Breus on advocating the importance of a great night’s sleep,” said Bill Dandy, executive vice president of branding for the Mattress Firm. “It was clear to us from the beginning that Dr. Breus’ relentless commitment to educating the public was consistent with our passion as a company to improve people’s lives by offering sleep solutions through an unparalleled buyer’s experience.” Studies have shown that consumers suffering from sleep problems should first make sure they are sleeping on the proper mattress that meets their specific needs before pursuing other solutions. Mattress Firm locations feature over 55 different models of mattresses from top manufacturers such as Sealy®, Simmons®, and Stearns & Foster®. Specialty mattress and bedding products incorporating the latest in sleep technology are also on display, including pressure relieving mattresses from Tempur-Pedic® and Select Comfort®. Mattress Firm is the only retailer where consumers can compare the leading brands of Sealy®, Tempur-Pedic®, and Select Comfort® side by side. “Like Dr. Breus, Mattress Firm is dedicated to helping Americans get a great night’s sleep. We do this by offering the broadest selection of both traditional and specialty mattresses, knowledgeable and well-trained associates, and a comfortable and attractive retail setting,” said Steve Stagner, president and chief operating officer of Mattress Firm. “Dr. Breus’ dedication to educating Americans on the importance of sleep and how to achieve it is admirable and we are honored to have him as our partner.” About Dr. Michael Breus Dr Breus (www.michaelbreus.com) is a Clinical Psychologist and a Diplomate of the American Board of Sleep Medicine. As one of the youngest people to have passed the Board at age 31 and, with a specialty in Clinical Sleep Disorders, Dr. Breus is one of only 160 doctors in the world with this level of credentials and distinction. He currently serves as Chairman of the Clinical Advisory Board for Sleep Holdings LLC, the world’s only publicly traded sleep diagnostics and therapy company. His first book, Good Night: The Sleep Doctor's 4 Week Program to Better Sleep and Better Health, released in 2006 to rave reviews, is an Amazon Top 100 Bestseller. His first special for PBS, “Good Night with the Sleep Doctor, Michael Breus,” will air on PBS stations around the country in December. About Mattress Firm Houston-based Mattress Firm (www.mattressfirm.com) is America’s preferred specialty mattress company and the nation’s largest specialty retailer of top-of-the-line Sealy products. Founded in 1986, Mattress Firm’s knowledgeable sales staff, broad product offering and competitive prices have fueled the company’s growth to more than 400 stores in 36 markets.