Radisson Hotels & Resorts and Select Comfort To Expand Access to Sleep Number Beds

Furniture World Magazine

Radisson Hotels & Resorts® and Select Comfort Corporation announced a renewed partnership, which builds on a 2004 agreement that made SLEEP NUMBER® beds available in Radisson Hotels & Resorts in the United States, Canada and the Caribbean. The companies said that the updated agreement creates an opportunity for more travelers to enjoy a high level of personal choice and comfort in bedding by offering both Radisson and Select Comfort the potential to geographically expand the current relationship. “We are very pleased about the new agreement because the Sleep Number bed has helped Radisson stand apart in the minds of frequent travelers,” said Nancy Johnson, executive vice president of full-service hotels for Radisson Hotels & Resorts. “Radisson is committed to providing travelers with an experience that meets their individual needs for comfort and service, and the Sleep Number bed is an important part of this ‘Stay Your Own Way’ strategy.” Johnson added that two-thirds of Radisson guests are aware that the properties offer the Sleep Number® bed, and guests rate “comfortable beds” as one of the strengths of Radisson properties. “Our mission is to improve people’s lives by improving their sleep,” explained Jim Raabe, senior vice president and chief financial officer for Select Comfort, who also oversees the company’s hospitality efforts. “Our continued commitment to our successful partnership with Radisson means more people will realize the role a personalized sleep surface plays in getting a good night’s sleep – both on the road and in their homes.” About the Sleep Number Bed: Unlike traditional innerspring mattresses made from metal coils or springs, the Sleep Number bed uses dual-adjustable air chambers to provide a gentle cushion of support that can be easily adjusted to anyone’s preference – called a Sleep Number® setting – for personalized comfort, firmness and support. About Radisson Hotels: Radisson Hotels & Resorts®, one of the world’s leading, full-service hotel companies, offers warm and engaging genuine hospitality at every point of guest contact and is focused on being the hotel of choice with business and leisure travelers by understanding their independent mindset, changing needs and desire to have more control over their hotel experience. Radisson is continuing to evolve the brand, introducing new product and service standards to enable guest choice. Radisson recently introduced Express Yourself, the first online check-in service in the hotel industry that enables guest to pre-check-in online up to seven days prior to their stay and note key service preferences. There are nearly 400 Radisson locations in 66 countries. Reservations can be made online at www.radisson.com, through a travel agent or by phone at (800) 333-3333. Radisson is a division of Carlson Hotels Worldwide, a global leader in the hotel industry encompassing five hotel brands and more than 955 hotels and resorts in 71 countries. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries. Other names among the Carlson family of brands and services are: Radisson Seven Seas Cruises, Carlson Marketing, Carlson Wagonlit Travel, Results Travel, Cruise Holidays, T.G.I. Friday’s and Pick Up Stix restaurants. Carlson corporate headquarters are in Minneapolis. About Select Comfort: Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer(1). Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. SELECT COMFORT® products are sold through its approximately 460 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at sleepnumber.com.