Kincaid Selects Agency for New Initiatives

Furniture World Magazine

Kincaid Furniture Company has selected The Media Matters, Inc., to develop and facilitate new marketing initiatives. Bob Lemons, senior vice president of sales and marketing, expressed enthusiasm about working with the agency to increase awareness of Kincaid’s products. “We are celebrating 60 years of providing quality furniture for consumers throughout the world. With our longevity come challenges of keeping our brand fresh with consumers and consistently leveraging our brand equity with the trade. Highly recommended, we met The Media Matters team, and believe their expertise in our industry will help us achieve our goals,” stated Lemons. Positive word-of-mouth (WOM) and referrals are cited by many experts as the most meaningful endorsement for products and brands. With an emphasis on consumer and trade public relations, as well as advertising programs and special events, Kincaid will focus on increasing awareness of its 20-plus collections. With one of the longest ongoing licensing agreements in the furniture industry, Kincaid also produces Laura Ashley Home and will promote the brand in its media outreach throughout the coming year. Kathy Wall, president of The Media Matters says, “We look forward to presenting Kincaid to editors and journalists. With a wide array of trend worthy designs and endless custom upholstery options, Kincaid is a perfect resource for lifestyle and home editorial.” About Kincaid: Founded in 1946, Kincaid Furniture Company is the nation’s leading manufacturer and marketer of solid wood furniture. Kincaid’s growth is based on a commitment to quality solid wood case goods, fashionable upholstery, and the best service the industry has to offer. Kincaid Furniture Company is part of La-Z-Boy Incorporated’s family of companies. For more information on Kincaid, please visit www.kincaidfurniture.com. About The Media Matters: The Media Matters, Inc., based in central North Carolina, has served a wide array of international clients including home furnishings manufacturers, retailers, and well-known brands. A full-service marketing agency, they specialize in public relations, advertising, brand strategy, and event planning for companies whose products are primarily supported by female consumers. For more information visit www.themediamatters.com.